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As of this year, about 81% of the United States population uses at least one social media platform. That number is growing by roughly 5% per year. At this rate, 100% of the United States will have a social media profile on at least one platform by 2021.  

Businesspeople searching for the ideal marketing channel to engage prospects should look no further than social networks. Social media provides companies with ample information to create messages targeted to valuable niche audiences, and given the statistics, it’s inevitable that the audience you are trying to reach is on at least one social network. But it is no longer enough to just “show up.” To stand out online, companies need to create an engaging social presence. This article will look at 10 ways to create a compelling social presence online.  Read more…

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