How to use LinkedIn in your marketing strategy?

How to use LinkedIn in your marketing strategy?


Are you making use of all of linkedin marketing agency features? Our objective in writing this post about LinkedIn marketing is to provide you, as a social media manager, with all the information you need to create a LinkedIn marketing plan.

The ideal social network for professionals is LinkedIn. It serves as a tool for businesses, executives, workers, social media managers, and job searchers. This is the perfect social network to build opportunities, showcase your knowledge, or expand your network!

If you’re…


  • a B2B Company
  • a social media agency
  • a B2C company looking for

… it is essential to get started on LinkedIn! As you can see, LinkedIn is for much more than finding a job. LinkedIn must therefore be considered as a lever in its own right in your marketing strategy. The way you and your employees use LinkedIn has a direct impact on the perception of your company. LinkedIn profiles appear very often, for example, in Google search results.

Through this article, you will discover all the secrets of LinkedIn to develop your marketing strategy on this social network. From the LinkedIn algorithm, through the functionalities of the social network, without forgetting the advertisements or the LinkedIn statistics to follow, you will become a LinkedIn ace!

Why implement a LinkedIn marketing strategy?

Ah, LinkedIn… some love it, some hate it and yet. Today there are “gurus” on LinkedIn, influential people who will post two lines or even fifty and will get hundreds, thousands of likes. marketing video production belfast

LinkedIn can be used to develop your visibility, that of your company, talk about your expertise or even the latest company news. LinkedIn is a social network intended for professionals, so why create an additional company page?

Here are different reasons that should encourage you to create your business page:

  • you want several people to publish and manage the content of the page
  • advertising is a key part of your strategy on LinkedIn
  • you want to highlight your employees and help them connect with all your customers and prospects
  • recruitment is essential within your company and you want to give another tool to your HR department
  • you have time to manage a personal profile and a company page and want to maximize the credibility of your company

To manage a personal profile and a business page, you both need to set aside time for content creation, moderation, and managing your network. It is also advisable to do a regular audit of your profile/page, to ensure that everything is up to date. It would be bad for your credibility not to provide correct information on LinkedIn about your company.seo specialist belfast

How to create a company page on LinkedIn?

If you think a business page is good for you and your business, complete it by following these steps:

It is thus necessary:

  1. Create the page videography company in belfast
  2. Fill in basic information (your company name, your name, customize your company page URL)
  3. Add your logo, a cover photo
  4. Describe your business: what you do, your goals, what you are looking for, the benefits going through you…
  5. Add the details of your company: your site, the size of your company, your sector, the year of creation, the location…
  6. Connect your groups
  7. Add your slogan, a call to action
  8. Create your first content!

Just like a personal profile, your company page must be complete and above all in the image of your company! To be sure of getting the best position in the search results, follow the guide offered by LinkedIn.


How does the LinkedIn algorithm work?

Like all social networks, LinkedIn does not escape an algorithm operation. The content highlighted on the news feed is not the result of chance.

Concretely, once the post is published, the LinkedIn algorithm will evaluate it to classify it. The goal is to have a To make these choices, LinkedIn takes into account several factors including:

  • the quality of the content:  even if sometimes one wonders if a content is qualitative, LinkedIn attaches great importance to the content published on its platform. It is therefore necessary to create relevant ones for your network and your target. The ideal? That this content generates maximum engagement
  • the level of interaction: indeed on LinkedIn the faster a post takes, the better the results. By interaction, we are talking about the number of likes and reactions, but also comments and potential shares or sends in DM, as well as recordings. The sooner a post generates a large number of engagements, the more it will be visible in many news feeds. The technique for that? Invite people to like and comment, for example, to obtain a white paper. Some even say that the success of a LinkedIn post is played out in the first two hours after it is published.
  • credibility: the strength of your profile on LinkedIn, both your profile and your company page is evaluated. To do this, it is advisable to fill in as many of the fields requested by LinkedIn as possible. This is how a profile can become an “expert” on the platform. Another tip: consider developing your network by developing it according to your passions, your areas of expertise, etc.
  • human intervention: even if LinkedIn is based on an algorithm, it seems that humans also check if the content is of quality.
  • Dwell Time: LinkedIn takes into account the time spent on content (whether it’s a post, watching a video, or scrolling through a carousel).

To succeed with your marketing strategy on LinkedIn, a content strategy is therefore necessary. Take the time to define the latter with the content put forward, but also by paying attention to the way you use the social network to maximize your success.

How to set up a content strategy on LinkedIn?

To be successful on any platform, creating regular content is a must. LinkedIn allows you to create unique content, which is not necessarily available on other social networks.

Should we post long messages on LinkedIn, are they effective? How often to post on this social network and what type of content is the most suitable? Is it important to post at specific times on LinkedIn? So many questions, which we will answer!

What content to post on LinkedIn?

On LinkedIn, it is quite possible to post long messages. Take the time to tell a story, to do storytelling, to spark debate. To see what works best on LinkedIn, test different formats: text only, an image, a video, an article, a document, a carousel… According to several studies, posts with only text seem to perform better.

The most important thing is to stay consistent. You must therefore set goals with your team, such as posting twice a week. Indeed, posting 5 times a day is not really of interest on a network like LinkedIn. Especially since if you post on LinkedIn too frequently and without results, your content will be considered a soap.

You can also leverage LinkedIn Publishing to create content that will be viewed by more people over a longer period. LinkedIn doesn’t like it when users exit its platform. There are two possibilities for this: use LinkedIn Publishing or put a link in the comments.


When to post on LinkedIn?

When thinking about posting time, consider when most people are working. They are more likely to consult LinkedIn during their work hours than during their free time. Unsurprisingly, the worst times to post on LinkedIn will be during sleeping hours!

Copywriting: the success of LinkedIn

Copywriting is an art that many claims today, especially on LinkedIn. The creation of content with high added value will in particular make the difference. But what is high-value content?

Content that engages your audience, and your network. This can mean a publication inviting you to download a white paper on specific content, an announcement of an event, a story told simply and to which many people can relate, or even success or failure.

For this, there is a very specific method used by many followers of LinkedIn…

Focus on the AIDA method to interest an audience on Linkedin

The AIDA method is a marketing technique often used in mailings, but increasingly on LinkedIn as well. It translates into four points:

  • Attention: the idea here is to attract, and capture the consumer’s attention, with in particular a first line that catches
  • Interest: once the attention has been drawn, the reader must perceive the interest he has in continuing to read, he must be convinced
  • Desire: the part where you stimulate your desire, the final step before taking action
  • Action: the reader will take action, often by taking action and therefore engaging with the post

In the post below, a particular audience is targeted. People looking for an alternative are attracted by the first line. By continuing to read, they realize their interest, because they recognize themselves in these situations. The desire is aroused in particular with the word “free”. Finally, users are encouraged to take action with the last sentence.

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