2019- The Year of Voice Search SEO
Voice Search is nothing new. Although it only started gaining popularity in the last five years, the concept has been around since the 1950s. However, with the increased sales of voice home assistance, it is likely that voice search is poised to become the next best thing. With new smart devices, voice search is made more accessible and convenient.
What does this mean for your website?
With voice search becoming more popular, it means that you will need to optimize your website for it. You can visit website of Marketing Sweets to learn why Voice Search SEO is essential for your business.
How do you optimize your website?
Wondering how you can optimize your website for Voice Search? Here is how you can do it.
Conversational and long-tail keywords
Before voice search, long-tail keywords were a big no-no. However, when using voice search, people are more likely to use longer keywords rather than short ones. Using conversational and long-tail style keywords on your website will improve your chances of showing up on the Google Search Engine Results Page.
Featured Snippets
Voice Home Assistants will read out the featured snippets to their users whenever they are asked to perform a search. Featured snippets are usually those websites that divide their contents into bullets. These results are given preference and are always on top of the search engine results page.
Focus on Local Searches
It has been found that up to 40% of all Google searches have local intent. Thus, to ensure that your website is visible to your target audience ensure that you update your Google My Business listing.
SEO is essential for every business. With Marketing Sweets, you can learn more about SEO strategy, and how you can optimize your website for Voice Search. When your SEO strategy is professionally set up for voice search, it will definitely spell success.