3 Factors to Consider in SEO Forecasting

SEO is one of the most innovative and cost effective marketing techniques that businesses use nowadays. It is well adopted and favored by all sizes of businesses as the strategy enables them to expand their customer base and digital reach. Despite its prominence in the corporate world, many Sydney SEO professionals still face the most common question from their clients. How quickly will they see the fruits of their SEO efforts?

As much as we want to provide a definite answer to this question, there is no formula to give us a specific timeframe of when we are to see our SEO results. Hence, here are some important factors to consider when doing your SEO forecasting.

Inbound Links

The volume of high quality inbound links to your websites is crucial to how quickly your business can witness your SEO results. These links are hard to get and they last for a long time. Hence, it is a general expectation that establishing such links will take more efforts and time.

No matter how tempting it is, using black hat tactics to easily increase your inbound links will only compromise your SEO efforts. Remember to always use practices that comply with the Webmaster guidelines of Google as a sudden increase in your inbound links will warrant a manual evaluation and could hamper your SEO progress.


Similar as to businesses with a brick-and-mortar setup, companies with digital marketing investments also face competition. The level of competition among online marketers varies on their niche. For instance, national food companies face higher and tighter competition than those that are serving local or town markets.

This is where hiring the best SEO Sydney experts comes in really helpful as they have years of experience in dealing with different online niches. They have effective strategies up on their sleeves to easily assess your competitors’ SEO activities and develop techniques to combat them.

Content Quality

The quality of content available on your website has a significant impact on your SEO forecasting. In general, there is no set number of words needed in an article to increase your website traffic. It all boils down to how long your content can keep the visitors engaged on your site.

So the question now is how will you get the attention of your visitors and at the same time acquire more links to your pages. Publishing original content that will cater and address their needs is the key. It is like hitting two birds in one stone. In addition to increasing your engagement, it will also increase your links and speed up your SEO results.

By looking at these factors, we can only forecast or make educated assessments. Some companies see results in six months time, while others get them in a year’s time. So as a word of advice, it is always better to seek the assistance of the best SEO company Sydney as it will give you an edge and can get you faster results than others.

The author is one of the content professionals working for the leading SEO company Sydney. She specialises in implementing the best strategies to increase online traffic and get better search engine optimisation results. For more details, visit https://www.topseosydney.com.au/.

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