What is key message development? How does it build effective communication?

When we talk about key messages, whether it is a panel discussion or public speaking or motivational talks or conveying a company’s service, it should not just be limited to words. It must be fun and attractive. But is it worth all the effort? Communications cannot be controlled; key messages can.

With the help of message development training, one can:

  • Deliver crystalized information
  • Ensure consistency and accuracy
  • Measure and track success
  • Helps you stay focused while speaking to media and stakeholders

What are key messages?

  • It is the essence of communication. It is the narration, takeaway, and elevates the pitch to the next level
  • Engages people

Moreover, those who take message development courses can avoid misquotations, develop better relations with the audience as well as media.

What do message development courses teach at an organizational level?

  • Makes one revisit their company goals and objectives to ensure the messages aligns with their overall strategy
  • Identifies brand vocabulary concerning words, and phrases which are associated with the service. This mainly comes handy for executive presentation training
  • Allows one to conduct competitive analysis. This way the key message will wary from the competitors. For this purpose, the company can analyse the rivals’ websites, collaterals, and publicity placements

How do keywords lead to effective communication?

By practising message development, people can master communication in the following ways:

  • Messages become concise. Only 3 key messages make it to one page, each of them involving only 3 sentences and consume a mere 30 seconds when spoken
  • The strategies are defined and address the benefits/value proposition of the concerned topic
  • Helps you provide relevant information to the target audience. Also, the messages become compelling with visuals and actions
  • Assist the people to get rid of acronyms and jargons. Brings about usage of simple language

Do you feel you have nailed persuasive communication? Think again and put it under the litmus test. How? Ask the following questions:

  • Does the message complement your topic of discussion or brand strategy?
  • Is it impactful enough to own the audience or better than the competitors?
  • Are the message mere words or conversational?
  • Can simplify the language or are the statements precise?
  • Will the audience react, or stakeholders take action after hearing the speech?

This test should be conducted every time an executive presentation training happens, or a speaker delivers a speech to the audience. Ensure the key messages reflect the audiences’ needs or match the current marketplace dynamics.

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