4 Ways Responsive Web Design Benefits Businesses

Web-Design-Parramatta

Presenting a good website is essential for businesses to create positive first impressions. No matter how the visitors access your website, they must be able to interact with your content without hassles. One of the elements that impart an optimal experience for your online visitors is responsive web design.

Responsive web design is a concept of adapting websites to the size of the visitor’s viewport. In other words, the web content will adjust itself based on the screen size of the devices used by the visitors. It’s the next big thing in the field of web design in Parramatta, and has proven to attract new customers and improve sales for various businesses. Here’s how responsive web design will be useful for your company too.

More Conversions:

With responsive web design, your content will be displayed consistently across different devices including laptops, desktops, smartphones, and tablets. No matter which device the potential customers use to visit your website, the user experience will remain the same. This consistency will make customers happy, as they don’t have to spend time figuring out the location of a specific menu option on a device. This user friendly experience paves the way for increase in conversion rates.

Improves Visibility on Mobile Search:

Based on your SEO performance, Google determines the visibility of your website in the search engine results page. As the search engine giant prioritises mobile web experience when it comes to rankings, make sure that the mobile version of your website is optimised for responsiveness. Qualified web design Parramatta experts can help you with the same. A number of factors including page speed, response time, bounce rate, mobile friendliness, and more are taken into consideration to rank your website on Google.

Increases Mobile Traffic for Your Website:

The explosive growth of the smartphone market has led to a massive increase in mobile web traffic over the past few years. In 2016, mobile traffic from smartphones and tablets surpassed that of desktops for the first time ever. As responsive web design adapts to the screen sizes of different devices, your website will have the opportunity to reach a large userbase around the world. This improves your brand awareness, and bring in more traffic and sales as a result.

Better Credibility for Your Business:

By executing responsive web design with the help of a design agency in Parramatta, you can bring down what is known as bounce rate. Bounce rate refers to the percentage of visitors who enter and exit a website in a span of seconds, which will adversely impacts ranking. Bad user experience is often the contributing factor for increase in bounce rates. As responsive web is highly user friendly, bounce rates will be lowered, and your SEO rank will reach a new high.

The digital space has transformed the way businesses work and fulfil their customers’ requirements. Responsive web design, combined with personalised content, will make your website stand out from the pack. Talk to a web design agency in parramatta for assistance.

The author is working in a recognised design agency in Parramatta for more than four years. He has an extensive experience in creating visually appealing web designs for various businesses. For more information, visit https://www.modemedia.com.au/

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