4 Web Design Trends to Lookout for in 2021
SEO and digital marketing have been constantly evolving year after year. Marketing professionals must keep up with the trends and developments in order to help businesses thrive in the online space. To give your website maximum exposure and visibility on search engine platforms, it must adhere to the new standards or trends. Here are the 4 popular trends in web design in Parramatta you should lookout for.
Tailored Content for Visitors:
A majority of internet users like visiting websites that has personalised content based on their usage. This is especially relevant in online shopping. Your websites can collect usage and location information of every visitor. This data can then be used to create dynamic content for returning users. For instance, when a shopper visits your website to purchase a hair shampoo, your website can recommend similar hair products such as conditioners when they visit your website for a second or third time.
Integration of Augmented and Virtual Reality:
Virtual reality and augmented reality have been gaining popularity in the recent times with regards to web design in Parramatta. This new technology can certainly enhance the user experience and improve the chances of conversions. Again, this is great for shoppers. Using a VR headset, online shoppers can visit a virtual store and examine products in 3D, before they decide to purchase.
Page Speed Still Matters!
According to a web design agency in Parramatta, page speed is still one of the most important elements of web design. Research suggests that users wouldn’t stay on a website that takes more than two seconds to load. Besides losing potential customers, the website will have a higher bounce rate that further impacts your SEO performance.
Too many graphical elements and plugins can slow down a website, so analyse and take out whatever is unnecessary. Improved page speed and better navigation experience will encourage users to stay on your website for long.
Dark Mode:
Everyone’s talking about it. Many designers and developers have been embracing dark mode on websites, software applications, and OS platforms. This is because people love the idea of dark viewing mode reducing strain on the eyes, especially at night. A lot of websites are making the switch to dark mode (or letting users toggle between light and dark themes), and it turns out that customers are very receptive of it. Perhaps this is another great opportunity for your business to keep your visitors hanging and possibly increase sales.
Besides adopting the trends mentioned above, always make sure that your web design is aligned with the rules and algorithms of SEO. Machine learning capabilities of search engine platforms have been getting stronger by the day. Get in touch with a good web design agency in Parramatta, if you need to create highly effective web designs that attract users to your business.
The author is a web design Parramatta expert who has over four years of experience in creating attractive designs for various businesses. In this article, he lists out some of the most popular web design trends of 2021. For more details, visit https://www.modemedia.com.au/