5 Branding Elements You Should Get From Your Website Designer

If there’s anything I’ve discovered during my time as a coach is that lack of knowledge is not bliss. What you don’t know can injure you and, sadly, often does. And one of the most significant unidentified realms for coaches is the technology that accompanies running an organization– specifically, your website.

When it concerns getting your website developed and out into the world, you are essentially (pardon the pun) at the mercy of your web master. You might not even realize that some of their “benefit services” such as purchasing and hosting your domain for you, could seriously compromise your organization in the future.

So to assist guarantee that you have total control of your brand, here are a couple of things you should work out with your website designer before employing them.

1. You need to register your domain name constantly.

Your domain is your business’s online address and a huge piece of your brand, and it needs to be on an account you own. If your website designer owns your domain and they fail, or you have a conflict (which might appear not likely, however it happens!), you could risk losing your domain.

I wasn’t so clever when I began among my very first businesses. A design company contacted me and used to establish my website for no in advance charge, and then if I liked it, I would pay a low month-to-month membership for continuous upkeep. It seemed like a fantastic offer; they even signed up the domain for me as a convenience. I thought to myself, “Oh, how good of them!”

When I decided I didn’t want to utilize the website they constructed (it was beyond dreadful, so far beyond), they stated I couldn’t transfer my domain to a new host unless I paid them $2000. Yeah!

Looking back, it’s amusing how ignorant I was, but at the time, I was devastated and had to create something entirely brand-new.

2. Make sure you own your logo design and graphics.

It may seem apparent that you own your logo design and graphics. After all, you spent for the designer to create them! But that’s not constantly the case.

In your contract with your designer, make certain that when payment is complete and the design is approved, it is yours to keep, and they can’t use the exact same design somewhere else. (and this goes both ways, of course, if you haven’t completed the payment, then you can’t utilize the design components or take your mockup design to someone else to replicate.).

As part of this, you might likewise wish to request for the graphic source files. This is generally in the form of an Adobe Photoshop file which contains your site’s design. The source files will have layers that make up your design elements that can be separated and altered as required.

This way, if you need to have modifications made by your assistant later, and even another web designer Singapore, they have the initial files to work with. I also discover these files helpful when making other branding elements like your social networks profile images so that they match your website without starting from scratch.

3. Get your logo design in high resolution.

Expect you can get it as a vector file that’s even much better (a vector file can be resized without jeopardizing the image quality). Often this costs a little extra, but it deserves it! A logo design developed just for your website will look fuzzy when you utilize it on your business cards or other printed products unless it’s been built for high resolution.

4. Self-hosting is generally a good idea.

With all of the credible and easy-to-use hosting business, hosting your website is very simple (and inexpensive!). Some web developers offer hosting, keeping the website approximately date, and a few hours of maintenance every month. And the majority of the time, this is an OK plan. It just always makes me worried not to have total control of my account if they go out of business or we have a conflict (much like above). Of course, they could close down your website whenever they choose, though it is not likely.

At the minimum, ensure that, if required, you get FTP access to your website if you require somebody else to work on the site or you wish to maintain the site yourself. If you utilize WordPress, for example, and something breaks, in some cases FTP gain access to is the only way to bring it back, and if your designer is out of town for the weekend, you will be out of luck.

5. Premium plugins on your website.

If you’re paying your designer to acquire premium plugins for your site, you may ask to acquire them yourself, so you have the login info. That way, you own the plugin and can get assistance yourself if required.

Often designers will have a special license to utilize the premium plugin on several websites, so this may not be needed, especially if they will be your ongoing support for the website. It does not hurt to ask, though.

These elements are essential to keeping your brand online and don’t constantly “come basic” with your website design, so it’s worth inquiring about them. The more control you have over your brand name, the better!

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