5 Common Web Design Mistakes to Steer Clear Of

For every business, their website is the key to capturing, educating, and converting customers, which makes it crucial to get it right. And naturally, your site is the first thing about your brand that your potential customer sees, so you must work harder to make sure they get a good first impression.

Now a sure shot way to ensure that your website is up to the mark is to hire a professional web designer. After all, who can do a job better than the person specialized in it?

So whether you are a web designer yourself or a business owner, here are the five most common web design mistakes that you need to avoid at all costs.

  1. Confusing Brand Messaging

When a potential customer comes across your website via a SERP, it might be their first-ever experience with your brand, and therefore you must make a good first impression.

The key to achieving that is effective storytelling. Now, if you just become another brand with a very generic messaging, you are not really offering anything unique to your customers that will push them towards conversion. In order to set your brand apart from the others, you must make a good impression. You need to connect with them on an emotional level.

This means having a web design that appeals to your target audience and publishing compelling content that connects with them on a personal level. While your brand messaging should reflect your brand values, your content needs to address your target audience’s needs and inspirations.

  1. Poor SEO

SEO or search engine optimization is what helps your business stand out from the crowd on search engines like Google. If you fail to optimize your website correctly to rank better in SERPs, your potential customers will have a hard time finding you.

If you know how you can optimize your site to rank on search engines, you will have the best chance at achieving it.

First things first, you need to publish high-quality content on your website on a regular basis. Make sure your content includes long-tail keywords and is relevant to your target audience. While earlier, businesses were motivated to stuff their content with short tail keywords, it is much much easier to rank higher on search engines by incorporating long-tail keywords.

In order to find your ideal long-tail keywords, think about the possible phrases that your target audience may be using to perform online searches and then practice including these keywords within your content wherever suitable.

Pushing social media engagement, which links to your site, can also help boost your search rankings. Try sharing relevant content on popular social media platforms such as Facebook, Twitter, LinkedIn, etc., regularly and persuade your followers to engage with it.

  1. Your Site Is Not Linked to Analytics

You have built a website, and you think it is excellent. But how do you know if your target audience feels the same?

Free analytics tools like Google Analytics will evaluate your website’s performance to help you gain insights into your target audience’s behavior. It lets you see areas where you are performing well and areas that need improvement.

The majority of small businesses are not using any analytics tool to track their website’s performance and then use those insights to improve it. But you can use it to get ahead of that majority and establish yourself in a leading position in the competition.

  1. Your Website Needs a CTA

Your potential customers are easily finding your site on search engines and getting converted by your compelling content. But then what? Your website should have a clearly-defined call-to-action (CTA) that guides the customer about what they should do next.

A CTA button helps the customer understand their next step, which is usually the desired action that you, as a business owner, want them to do.

However, remember there’s no need to get creative here. Be clear in your CTA. Some effective and clear CTAs are – “call us today,” “add to cart,” “subscribe,” etc.

  1. Unresponsive Web Design

Customers today are continuously connected, and that’s probably the reason why half of the Internet traffic today comes from mobile devices.

This means your website should look just as appealing as it does on a desktop, or you may risk losing a lot of potential customers. Not just in looks, your website should be responsive as well. In this digital world, mobile-friendly websites are crucial in order to offer your customers a consistent and smooth experience regardless of what device they use to access your site.

Conclusion

A responsive, appealing, and effective web design will actively attract, educate, and convert your potential customers into loyal ones. All you need to do is make sure that you are not making any of these five most common mistakes in your web design, and you will be all set to grow your business exponentially.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a digital marketingSEOSMOPPC, and web development company that comes with massive experiences.  We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : 5 Common Web Design Mistakes to Steer Clear Of

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