5 Important Factors to Consider When Conducting Keyword Research

5 Important Factors to Consider When Conducting Keyword Research

Only organic traffic is consistent and long-lasting in nature. When an integrated, successful organic marketing and SEO plan is used, it can develop into a main revenue-generating channel. Since Keyword Research is a fundamental component of SEO, it should be a company-wide endeavour. Learn fundamentals of digital marketing by taking the digital marketing courses in Coimbatore


So the Purpose of Keyword Research is to identify the words and phrases that people use to conduct searches on Google and other popular search engines. These conditions have to do with the goods and services offered on your website. The emphasis on searcher intent in keywords is growing more and more today.


Now that you’re going to conduct Keyword Research, you need to look at a Few Factors to see if the terms you’ve chosen are practical for your SEO strategy and your company.


  1. Keyword Relevance.

The term “Keyword Relevance” describes how important or relevant specific words or phrases are to each page of your website. In order to evaluate what your page is about and what keywords you will rank for when conducting a search, search engines employ keyword relevance. Learn more about keyword relevance by enrolling in digital marketing courses in Coimbatore and get SEO knowledge from the course.


  1. Keyword Search Volume.

One of the most crucial indicators to take into account while conducting keyword research is the keyword’s search volume. You can benefit from knowing the search volumes for the terms you want to target.

The quantity (or count) of searches made for a specific term within a specific time period is referred to as keyword search volume. In order to give marketers a basic impression of a search term’s competition and overall volume, keyword search volume is often averaged over a certain period of time.


  1. Keyword Competition.

The level of keyword competition indicates how challenging it will be to rank for a specific term. Depending on the keyword’s popularity and industry competition, the level of competition can change.


  1. Keyword Intent.

Without a question, the most important factor in keyword research is keyword intent. It enables you to better satisfy user needs and align your landing pages and content with their objectives. Therefore, the first step in evaluating conversion issues with search referrals is to analyse terms by purpose.


  1. Cost Per Click.

To some extent, the CPC (Cost-Per-Click) value determines the worth and competition for a keyword. High CPC keywords are typically difficult to rank for. However, they have a decent possibility of generating highly targeted traffic that converts.



It takes time to work with keywords, but doing so will determine your future digital marketing plan on many levels, so take your time! Your complete digital strategy will be far better structured and conversion-focused if you target with proper keywords when developing and optimising your content.

Digital Marketing Courses in Coimbatore have many modules including Keyword Research which help aspiring people either to start their business life or they can upskill their career.

Digital Academy 360 | Digital Marketing Courses in Coimbatore

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