5 Most Essential Positions to Hire for a Startup Company

You have a great business idea finally developed into some workable startup — what’s next?

When a strong business plan, ample funding and plenty of market research have proven the worth of your business, it’s time to build an empire of skilled and highly-motivated people who will assist you in launching and running your startup in the long run.

While small businesses often partner with HR outsourcing agencies when it comes to workforce recruitment, other startup owners hire people on their own. This option is efficient if you want to get involved in hiring decisions. After all, the first person who knows exactly the type of candidate to appoint is you.

So, what are the first key positions that you need to sign on for your startup business chart? Well, the answers depend on the nature of your business. You have to make sure that the first persons you’re hiring will play a significant role in the company. Needless to say, you can’t just hire irrelevant positions that won’t do your business any good.

If you want to optimise your company, pay attention to the following roles that are absolutely crucial in the early stages of a startup business and beyond.


The Operations Manager

Founders are usually the occupiers of this role, especially during the early stages of a startup. Eventually, you will be focusing more on the product, sales, and other more salient tasks, leaving the operations to a trusted leader.

The operational manager is accountable for the entire business movement, processing and systematic design, employee operations and supervisions, finances, inbound communications, and day-to-day operations. With all these critical tasks, you can think of this person as a Chief-Anything-Officer. You need to make sure you’re hiring the best candidate for an operations manager position.

Qualities to Consider:

  • Able to manage multiple tasks, projects, deadlines, etc
  • Has realistic operational goals and execution process
  • Focused on getting the job done.
  • Committed to delivering the best output.


Engineer aka The Product Wizard

Founders are usually the creator of their own product. However, regardless if you are the creator or not, you will be needing someone to coordinate with in mass production or development of your next big item. A product engineer is responsible for developing unique product ideas, testing product prototypes, adjusting design flaws, and overseeing the manufacturing process.

Qualities to Consider:

  • Expert in computer-aided design and prototype software
  • Able to implement improvements on the initial design
  • Has a keen eye for the next big thing


The Marketing-Man-of-All-Work

A keen eye for product promotion and positioning is the name of the game for the marketing job. This person is experienced in all aspects of marketing such as web design, basics of Search Engine Optimisation (SEO), email outreach, events and budget management, branding, and Public Relations (PR). The marketing manager will connect your product to its target audience, so you must hire someone who knows exactly how customers think, what they want, and how to reach them.

Qualities to Consider:

  • Creative and Curious (can think outside the box)
  • Able to produce strategic marketing campaigns
  • Can shoulder above market competition
  • Understanding of consumer’s insights


The Writer

An effective writer will help deliver the product message through content creation and email marketing. This person usually works with the marketing manager in producing scripts, copies and other key written brand assets used for SEO and marketing campaigns.

The writer may be asked to create contents on behalf of the founder and other personas. They may also write technical stuff like user manuals, product descriptions, internal process documentation and other related contents.

Qualities to Consider:

  • Creative and Technical
  • Understanding of product messaging
  • Able to produce compelling and relevant contents
  • Has flexible writing style


The Sales Person

One of the most important roles that every startup business should have is the master of sales. This person is responsible for managing sales, hunting prospects and closing deals. He or she will be the face of your brand, as the role helps relay the product to the open market. The sales master is expert in finding leads and understanding the latest conversion tactics to generate more sales.

Qualities to Consider:

  • Powerful Communication Skills
  • Charming and Engaging
  • Strives for competition
  • Risk-taker


Also, read How Struggling Businesses Can Improve Cash Flow Amidst (and After) a Pandemic.

Comments are closed