Controlling online positioning is essential for standing out in any market or industry today, whether you are a consolidated firm or a startup business preparing to launch.

Despite the fact that this is a fairly large field, the goal of this article is to advise you on seven key elements that will help you steer your project in the proper direction and enhance its positioning in search engines, particularly Google.

Keys to improve positioning

These are the key points that according to any SEO expert you consult, you should have under control:


Mobile traffic already exceeds in many cases that which reaches your website from desktop computers to the point that Google now indexes content based on the mobile version of a website.

That is why it is essential that your website dynamically adapts to the size of any device, offering the same user experience but adapted to thumb gestures.

For example, a growing trend is the use of floating menus in the form of a drop-down button from the bottom right, to be close to the thumb.

Along with this, the loading speed is crucial. If a website takes more than 3 seconds to load, more than 60% of users will leave your website before finishing and the conversion will drop by around 40%.

For the latter, choosing a good server is key, with advanced caching technologies, and capable of scalably supporting dozens of multiple queries as your project grows.


Backlink building is an advanced SEO strategy. If you do not have experience in SEO, do not try to build links for your site yourself, otherwise, you may be penalized by Google and you may experience a drop in all your rankings, or even disappear completely from the search results. But don’t forget that backlink building is a must for SEO. That’s why I highly recommend working with a reliable media agency like Intseo for backlink building for your site.


Any important page on your website should be just a click or two away from the main page. You may know the 3-click theory that tells you that you should be able to get to any page on the web in a maximum of clicks. Have you checked it on your website? You’ve got it? Cool! Otherwise, review it and you will help improve the user experience of visitors to your website.

This SEO advice is also key if you want to make it easier for search engine spiders to crawl, optimize the time they spend on it and help them reach the deepest URLs. Make it easy for Google.

This is what is known as optimization of the crawl budget, and it consists of organizing your website with a logical and simple structure in a horizontal format (web services) vertical (eCommerce), in a silo (means of communication).


For this purpose, a blog is perfect, and even more so if it is integrated into the same domain as your project in a way that allows positioning strength (link juice and page rank) to be transferred to it.

Regularly posting content that is relevant to your target audience will not only position you as a relevant source in your industry but will also arouse the interest of search engines for your ability to serve up fresh, up-to-date content.

The better content you offer, the more likely you are to get quotes, mentions, reviews, and links to your website, one of the most important web positioning factors, and probably the main one.

If you want to delve into this field, this guide to writing a perfect WordPress post can be very useful. It is an excellent roadmap to develop content that attracts, positions, and meets the marketing objectives set out in the strategy.


Over the years it is very common for parts of your website to no longer exist, have changed addresses, or present usability problems.

In addition to being able to affect web positioning, it has a direct impact on the user experience. Therefore, it is essential to correct 404 errors (page not found) to redirect each of them to similar content that can help or give the user an updated response.

For this, you can use the Google Search Console tool, where you will also find information on possible usability, tracking, and indexing errors of your web project. It is without a doubt the panel where you should start to improve your positioning.

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