5 Tips to Strengthen your Marketing in 2021
In the present digitally-driven world, as the landscape shifts, brands and businesses need to shift their marketing strategies too in order to make sure they remain relevant and viable in the Next Normal. The increased competition online has made it more challenging than ever to reaLeverage Our Thinkific Expertise To Convert Your Experience Into a Full-Fledged Online Course!
If you are looking to reset your marketing strategies and think big for the year ahead, here are 5 tips to strengthen your marketing in 2021:
- Refresh your knowledge about your customer:
There has been a drastic shift in human behaviour in the past 12 months period- from the adoption of remote working, e-learning, video calling on Google Meet and Zoom to the shopping of everything right from grocery and medicines to homeware and fitness equipment.
Think about how your customers shifted from offline to online facilities, has this flagged up new challenges or pain points that you could have addressed?
The best way to get answers to these questions is to ask your target audience. You can host an online focus group, drop an email or speak to them individually and get some qualitative feedback on topics like:
- How they use the product or service that you provide now
- What would they no longer prefer in the current environment?
- What else do they need that you can provide?
- How can you make your product or service easily reachable for them?
- Try to build a relationship with your customers:
Whether you work in the B2C or B2B industry, it is time to double down on relationships.
Here are a few ways you can add value and build relationships with B2B customers:
- Share news that is relevant to your customer’s industry.
- Invite your contacts to smaller events and discussions where they can ask you questions.
- Try to provide access to thought leaders in the business through one-on-one calls.
- Create content that addresses their concerns.
Discuss your brand and prospective customers with a full-service digital marketing agency to build strategies that help you strengthen your relationship with customers.
If you work in a B2C environment, try to know how your customers normally interact with your brand. This doesn’t mean that you need to do something which is inconsistent with your branding, however, knowing this will help you develop a more personal connection with them.
- Get User-Friendly:
Google is soon coming up with a new update – Core Web Vitals, which will be assessing the visual stability, speed and responsiveness of your website. The update, which is expected to come in May 2021, will influence the ranking of your website on the search engine.
If your website is not user-friendly yet, then it is the right time to enhance its speed and improve its user experience. Consider getting in touch with the digital marketing service provider to understand the user journey, see how people navigate your website to understand the loopholes and fix them.
- Balance both new and existing customers:
According to the recent Gartner survey, 73% focuses primarily on existing customers to drive their growth. No doubt, your current customers are important, you can enhance your marketing efforts to gain new customers.
Coronavirus outbreak has disrupted quite a few supply chains. Customers are experimenting with new brands out of choice as well as out of necessity and it is likely that many of these new customer behaviours will stick. Now is the best time to try a plan for a campaign that introduces your brand to new customers who might be looking for an alternative.
- Hire a Digital Marketing Agency:
You need digital marketing experts that hustle to connect you with the desired audience and deliver results. We, at Systango, have managed to boost $1M/Month in sales and reduce the customer acquisition cost by 1/3rd. Our cost-effective digital marketing strategies not only help you in acquiring new customers but also retaining them. We cover all verticals of digital marketing including SEO, social media marketing, PPC ad campaigns, mobile advertising and more.
Hope these tips will help you strengthen your digital marketing in 2021. Get in touch with our team to discuss digital marketing pricing packages.
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