6 Colors That Are Proven to Boost Sales

Color can affect us in unexpected ways. It can: Change the way hot chocolate tastes. Alter our perception of time. Change our heart rate. Make us stronger and faster. Influence how trustworthy we think a person is. If it can do all that, can it change purchase habits? Yep. The emotional effects of different colors are well documented. Source Obviously, each of these colors is a two-edged sword – it’s easy for blue to come off as cold, or red to scare folks off. But done right, color can be leveraged to affect conversions. The effect can be stark. For…

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