6 E-Commerce Store SEO Best Practices

It is estimated that there are between 12 and 24 million e-commerce stores selling online at the moment. (Because new stores open every day, and some close due to low sales, no exact figures are available.)

The problem is that the pandemic has taught entrepreneurs that selling online is the most secure way to sell consistently. According to statistics, more than 75% of people shop online at least once a month.

While online selling has many advantages, increasing visibility is difficult. As in physical business, the one in the best location gets more business; similarly, in e-commerce, the one with better SEO gets the majority of the traffic.

So, how do you increase visibility through SEO? This article will be packed with useful information for e-commerce store owners, particularly those with no prior experience.

Continue reading to discover the best SEO practises for selling like crazy and becoming an internet millionaire! 

6 E-Commerce Store SEO Best Practices

  1. Create a user-friendly UX/UI

Never underestimate the importance of the user interface and user experience on your website. Even a mediocre product can be sold if your website has a visually appealing interface.

A survey found that 88% of shoppers would not return to a website after having a negative user experience. Furthermore, 70% of online businesses fail due to poor usability. Despite these failures, only 55% of businesses conduct UX testing.

It’s similar to decorating a store to attract as many customers as possible. The more impressive the appearance of your website, the more traffic it will retain.

2.Find the Best Keywords

Why did I say the best keywords, rather than high-volume or low-competition keywords? Because what keywords are best for you will differ depending on your business and competition.

Because the overall sales volume is already low, not all industries are profitable if you use long-tail keywords. Similarly, some niches are so competitive that only targeting primary or high-intent keywords will not get you to the top.

Examine your competitors’ keyword rankings and plan your content strategy accordingly. Alternatively, contact SEO services in Dubai to assist you with content marketing.

3.Optimize Product Pages to Increase Traffic

Your product pages are the heart of your online store. Spend more money and time optimising them. So, how do you go about doing so?

  • Create SEO-friendly product descriptions
  • Improve the page’s loading speed.
  • Display the specifications and features with eye-catching visuals.
  • Include CTAs.
  • Include references.

If possible, create some backlinks for the product pages as well. But keep in mind that relevance is everything. It will be a waste of time and money to direct traffic from a technology website to a page selling baby toys.

Not to mention the negative impact this irrelevant backlinking has on your site’s SEO.

4.Use a Basic URL Structure

Many people believe that the more keywords you can include in the URL of your website, the better. That, however, is not the case. When it comes to user experience, a simple URL structure is far more effective.

Have you ever seen social promotions with unusual URLs? That’s the issue: getting too fancy makes your URL less shareable. A simple and straightforward URL, on the other hand, makes sense; people are more likely to click on it and check out the product.

You can also sprinkle relevant keywords here and there. However, they must make sense or else your prospect, as well as Google, will regard you as a spammer.

5.Make an investment in high-quality content.

The content is king. The more you invest in content, the higher your store’s conversions will be. The key here is to understand the distinction between SEO writing and copywriting. Don’t just write for traffic; use persuasive language to ensure that every prospect who visits your website converts.

And never, ever settle for low-quality, duplicate content. Furthermore, the content should be created for and by humans. Long-term ranking of AI-based content is impossible. Furthermore, it does not address your prospects’ pain points and persuade them that your product is the solution.

6.Create High-Quality Links

Backlinks are critical to the success of any website. According to statistics, the number of backlinks on a website is directly proportional to its traffic. Top Google results have 3.8 times more backlinks than the rest, so they receive more organic traffic!

Though you should always strive for natural backlinks, spending some money on link building is unavoidable. You can’t expect credible websites to give you a backlink at first, so you must approach them and request a favour.

Once again, content is useful here. Websites that have linked to your competitor will not mind quoting your article if it is well written. So conduct some research and devise a strategy for creating better content than your competitors.

Aside from manual outreach, other methods of obtaining backlinks include social media, press releases, blog commenting, and the distribution of whitepapers. But, especially if you’re buying a few, make sure you get links from reputable websites. Low-quality links can harm your site’s reputation, so be cautious.

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