6 Things to Include When Drafting a Contract with a Digital Marketing Company in India

Digital marketing company in India

Congratulations! You’ve found a digital marketing company in India that seems perfectly aligned to your needs. But, before they can get to work, you need to sign a contract. A good contract protects both parties and defines your relationship for realistic expectations. Here are some of the key points you must include in your contract.

1. Scope of work

To reduce the chances of a misunderstanding in the future, the agency must spell out the services they will provide and define what each service entails. For example, if the agency will be handling your social media profiles, the contract should mention the frequency of posting and the type of posts that will be created.

2. Contract length

Nobody likes changing agencies frequently but it is not always advisable to sign a contract for more than 12 months at a stretch. There are many things that may change. For example, you may want additional services or a particular service may not work for your brand. Your contract should mention a start and end date. It should also mention a buffer period if you or the agency decides against working together.

3. Payment schedules

There’s nothing like a poorly defined payment schedule to mess up a working relationship. Depending on the nature of your contract you may choose to make monthly payments or and advance and final payment. Either way, the schedule for payments and deliverable expected at each stage should be clearly mentioned in the contract. The contract should also mention penalties for late payments and refund policies.

4. Ownership of work

Copyrights are an essential clause in contracts with a digital marketing company in India. This keeps away confusion about who owns what part of the project. Defining ownership includes not only defining who owns the final piece of work but also the processes involved in the project. As a client, look out for lease agreements – in such cases, the agency retains ownership and as the client you only lease iit from them.

5. Confidentiality clauses

Confidentiality clauses protect both parties. It should state what can and cannot be shared with third parties.  Some of the points that may be included in the confidentiality clause include agency rates, email exchanges, etc. Confidentiality clauses should be ideally designed to be valid for a few years after your contract has ended.

6. Termination

The basis for which the agency or the client chooses to stop working on a project should also be clearly mentioned. This could include several factors like dissatisfaction with the quality of work provided, performance, response times, force majeure, etc. The process of termination should also be defined with respect to fees payable and a notice period.

Also Read: Best Things To Keep In Mind While Building A Digital Marketing Agency

The legal terms in a contract with a digital marketing company in India can be complicated. Hence, it is best to discuss all the points clearly beforehand. If you know a lawyer, it could be beneficial to have them take a look at the contract before signing it. IT may seem like extra work but it could be the key to a long, successful relationship.

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