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You have to be Strategic with your Marketing Dollars.

That means having the RIGHT Message- Delivered to the RIGHT Audience, and through the RIGHT Platform-

Your Message- needs to Address what’s on the minds of your prospects- what is keeping them up at night-

You have to differentiate yourself from all the other lawyers out there clamoring to reach those same prospects.

Your Audience- You have to Identify and then Target the Right demographic – Look at your top cases- who are these people? Where do they live? What are their viewing and listening habits?

Your Platform- You have to Take your Unique Message to the People you want to reach- You have to Go where they are-

For Example- is you want to get more Workers Comp cases, then running radio ads on the local oldies station isn’t likely to work.

If you want to reach Social Security prospects, then you probably shouldn’t be focusing energy and dollars on Tik Tok-

If you are running FB ads- you need to make sure your settings aren’t overreaching- but are targeting the people you want to reach.

You can spend a tremendous amount of money on Legal Marketing and STILL NOT hit the mark- The key is being Strategic.

Myth 3: I Sign Up Every Lead I Want- I Just NEED more Leads.

WRONG. YOU- as the lawyer- probably do sign up all the good prospects that you talk with personally- But- you don’t really know how the other attorneys or staff in your firm are handling your firm’s leads.

90 % of ALL Lawyers are Losing Good Cases at intake every single month. How do I know? We work with lawyers all across the country and they TELL us- Over and Over- that when they listen to recorded ghost calls to their firm- they are shocked by the results-

You have to INSPECT your EXPECTATIONS– You have to MAKE time to Listen to how your attorneys and staff are handling your intake calls- You can’t fix a problem if you don’t know it exists.

If you need help in making and evaluating your firm’s Intake calls, then click here ( insert the ghost call link) to learn more about PILMMA’s Ghost Call Program. Our done-for-you ghost calls makes it easy for you to know how your firm is handling the leads you are paying for.

Myth 4: My Law Firm is Different- Most Marketing Strategies Just Won’t Work for My Firm.

WRONG. Marketing is Marketing. Your Law Firm is a Business- and there are many Successful Marketing Strategies that every single law firm can use to get more cases.

You Need the Right Message, delivered to the Right Audience, and using a variety of Mediums targeted to Reach the prospects you want.

It’s not Rocket Science- and many strategies aren’t expensive- and will work for any sized firm.

There are so many opportunities for law firms to grow these days- using platforms that didn’t even exist years ago. AND there’s Education Based Grass Roots Strategies that are timelessly effective.

But you must change YOUR Mindset- and realize that your law firm is a Business- and then begin to create Strategies and Systems to build Referrals and Leverage all the Digital Platforms available to you these days.

Myth 5: The More Information I Put ON my website, the better my website will Be.

WRONG. Your Firm’s Website is Critically Important- it’s foundational. BUT- there’s a right way and a wrong way to design and build your website. There really is such a thing as TOO MUCH information.

You only have a minute or two to connect with a user whose found your website and you don’t want to blow the opportunity by throwing so much at them that they get sensory overload.

You need a CLEAR Message- a Message that pops, resonates- and sets you apart from the rest.

You need to Give relevant- easy to read content- organized in a user-friendly way.

You need drop down menus- and a user fast load time- If your site takes too long to load, you’ve lost before you’ve even begun.

And you need a clear call to action- Give your visitors something helpful they can download- in exchange for capturing their email address- You can use that email address to nurture them through a future email drip campaign.

Give them TOO MUCH information- and they don’t know where to begin- it looks too complicated, and they will just go somewhere else.

And remember the golden nugget- Your Website should be all about what’s in it for them- and not a vanity page that’s all about YOU.

Myth 6: I Can’t Compete with the BIG TV Spending Law Firms.