7 Ways to Completely Blow Your Online Advertising Budget

ad budget on fire

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. – John Wanamaker (1838 – 1922). This statement, at the time it was first made back in the late 1800’s, echoed the sentiments of merchants and advertisers all around. Back then, advertising was less sophisticated – television ads, billboards and methods we consider “traditional” today. It’s next to impossible to measure the effectiveness of these methods. So many years have passed, and so many developments have been made in the world of marketing. Yet, in a world of digital marketing, where we have…

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