75 email newsletter content topics you can use ASAP

Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, you already do.

According to the Nielsen Norman Group’s Email Newsletter Usability Report (based on 270 email newsletters across six countries), email newsletters create bonds.

“Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them…The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and company than a website can,” says the report.

Did you know that 72 percent of U.S. adults prefer that companies communicate with them through email? It’s clear that when someone signs up for your email newsletter, they like you and want to know more about you.

To keep these relationships going strong, plan to provide readers with consistent and engaging newsletter content. Short on topics? We totally understand. Below, we’ve brainstormed 75 email newsletter content topics you can use now or in the near future:

  1. An upcoming event, trade show, workshop or festival you’re hosting, participating in, attending or sponsoring
  2. An educational blog post you’ve written, chock-full of advice
  3. An interesting and relevant blog post written by a third party
  4. A survey or poll
  5. Your survey or poll’s results
  6. Frequently asked questions and answers (FAQs)
  7. A product/service demo or how-to video you’ve created
  8. A bulleted list of helpful, insider tips or DIY instructions related to your products, service or industry
  9. A milestone or anniversary for your company
  10. An industry-related podcast (by you or someone else) that you recommend
  11. A summary of donations, funding or a small business grant your organization may have received recently
  12. Customer testimonials or spotlights
  13. A company recap of the year or an annual report (How many pizzas did your business sell? How many cups of coffee did your employees drink? How many lives did you impact? Warby Parker did a fantastic job with theirs a few years ago.)
  14. A roundup of your most popular products (fan favorites), blog posts, infographics videos or services from the week/month/year
  15. An interesting, industry-related infographic you came across
  16. An infographic you created (even better!)
  17. A gift guide
  18. A mention of an upcoming sale or offer, or an early bird coupon for that sale
  19. Pictures and mini-bios of new employees and team members
  20. Behind-the-scenes photos of your business and customers
  21. Your company’s story
  22. An award you’ve won, or an award you’re attempting to win
  23. A spotlight of a neighboring small business
  24. Small Business Saturday details, and how you’re participating
  25. Apps or tools you find useful
  26. A recipe (this doesn’t just apply to food)
  27. Fan or customer photos — Include pictures of customers enjoying, using or purchasing your products or services, or an event of yours they attended
  28. Signup information for your customer loyalty or rewards program(s)
  29. A contest or giveaway
  30. Winner announcement for your contest or giveaway
  31. Press mentions your business may have received
  32. Sneak peeks of upcoming products or services
  33. A livestream or webinar you’re hosting
  34. A nonprofit or cause you’re supporting
  35. An announcement and information about a new class, product or service you’re now offering
  36. Recent and exciting statistics, studies or surveys related to your business or directly from your business
  37. A new Pinterest board you’ve created
  38. Breaking, industry-related trends or news
  39. An announcement of your newly redesigned blog or website
  40. A list of faux pas or do’s and don’ts related to your industry
  41. Company volunteer projects you’re participating in or supporting
  42. Save-the-dates for upcoming deadlines, registration dates, etc.
  43. Fun holidays (like National Puppy Day)
  44. Reviews you’ve written
  45. Reviews written about your business
  46. Local news that affects your neighborhood or business
  47. A Boomerang or Hyperlapse video you’ve created
  48. Your latest or most popular Instagram pictures from the month
  49. Free resources, like a downloadable guide
  50. A request to follow your business on various social sites, like Instagram, Facebook, LinkedIn and Pinterest
  51. A notice about a refill on a popular product or service, or additional classes or dates added
  52. A book, art exhibit, painting, movie, song, TV show or play your business recommends (or has created or participated in)
  53. A speech or talk you’re giving or attending
  54. Motivational or funny quote(s)
  55. A crowdfunded campaign you’re running or supporting
  56. Information about a new partnership or merchant you’re working with
  57. A meme you’ve made
  58. A joke (but don’t be offensive)
  59. Career information or a list of open positions at your company
  60. A challenge you’re participating in (like the Ice Bucket Challenge) or would like to encourage readers to participate in
  61. Staff or employee picks of products or services
  62. A spotlight of your mobile app or new features added to your app
  63. A sponsorship you’re participating in, or just received
  64. An interview with a customer, employee, merchant, industry-related expert or yourself, of course
  65. A request for readers to review your business or products on various local listing sites
  66. Pictures of business merchandise you may have available
  67. A photo essay or collage (of products, employees, behind-the-scenes pictures, the neighborhood, your company story, etc.)
  68. Business updates or changes, such as new hours of operation, privacy settings, holiday closures or shipping guidelines
  69. Season’s greetings
  70. Customer support and service information
  71. Pictures of employees’ pets
  72. Updates about where your product(s) or services can be found, such as a participating website or brick and mortar
  73. A guest blog post you’ve written for another company or brand
  74. A spotlight or description of your YouTube Channel, and a link to your most recent video
  75. A “Thank You!” to donors, event attendees or customers, just because

When creating your email newsletter, remember, your readers are your friends. They want (and should) hear from you on a regular basis. They also want to know what’s new in your business and they appreciate advice — and if you can hook them up with an occasional deal, even better!

With these 75 content topics, you should be well on your way to creating a memorable email newsletter that keeps readers informed and intrigued. 

Editor’s Note: This blog post was originally published in April 2015 and has been revamped and updated for accuracy and relevance.

© 2017, Contributing Author. All rights reserved.

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