A beginner’s guide for organic search

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Are you starting out on the online platform? As a beginner, it might become slightly difficult to get hold of the technical aspects of running a website –especially with respect to organic search. Most people out there tend to confuse organic search with paid search. In this post, a professional SEO specialist in Dubai aims at explaining the importance of organic search and how beginners can achieve the same effect.

What is Organic Search?

Organic search is known to indicate the results that appear for a specific search query excluding paid search. Organic search results get decided on the basis of a wide number of factors related to an organic ranking that are related to the relevance of the search query of the users. The other factors are domain authority, incoming links, user location, a device used, and so more.

Ways to Ensure Appearing in Organic Search Results

For increasing the overall visibility of the website in the organic results for search engines, you are required to follow the best practices for organic search engine optimization. A reliable SEO specialist in Dubai can help you out.

Google is known to make use of over 255 search engine ranking factors while calculating the position that it will assign to a particular website. To be assured of the best results, here are just some top ways to generate organic traffic for your website:

  • Ensure Content Indexing: If you wish to ensure that the website appears in the organic search engine results, it is imperative for your website to be indexed by the respective search engines without any hassles. During the crawling & indexing phase, the search engines are capable of scanning the web to come across websites to include in the given index. Therefore, it is recommended to check the technical SEO aspect of the website.
  • Ensure Website is Fast & Accessible Across All Devices: Another important thing that you need to ensure is that your website’s content is accessible across all devices without any problem. A majority of searches are carried out on mobile devices. Therefore, you need to ensure that the website is mobile-friendly. A mobile-friendly website implies the one in which the content gets displayed on the mobile screen without the presence of a horizontal scrollbar. The text remains large enough. Moreover, CTAs or navigation elements on the website are accessible easily. At the same time, your website should load across all devices in a short span of time.
  • Post Content for Satisfying the Users’ Intent: For allowing the users to come across your website in the organic search results, you should ensure that the content on the website has the following traits:
  • Should be focused around SEO-centric keywords
  • Should aim at satisfying the intent of the users
  • Should be original and of high quality

Organic search serves to be the best type of traffic for your website. As organic traffic is targeted, it implies that there are increased chances of conversions from the search engine.

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