A Beginner’s Guide to Geofencing Marketing for Business Owners

Using the tried and tested strategies created by a geofencing marketing company in Virginia, you can increase your brand visibility and awareness. Read below to know more.


Did you know that geofencing along with mobile ads has a 2x click-through rate? Bet you didn’t know that more than 53% of shoppers visited a retail outlet after getting a location-based promotional message? These stats bring us to a very important marketing strategy called the geofencing technique. If you want your business to send targeted promotional messages to your potential consumers in the vicinity, you need the expertise of a geo marketing company in Virginia. On that note, let’s get you acquainted with the concept and everything related to the same.

Geofencing Marketing: A Brief Overview

Let’s cover the basics first! Geofence is a virtual perimeter that you can draw around geolocation. Geofencing is when you specifically use the geofence for a definite purpose, which in this case is marketing. Don’t confuse geofencing with geotargeting. The latter targets devices or users leveraging the desktop location, unlike the former, which targets individuals or their devices when they are within the geofence. When you combine geofence with marketing, it becomes an effective promotional strategy. In this case, the best geofencing marketing in Virginia can help you reach a potential customer, targeting the geolocation within the periphery of the geofence.   

Tips for Geofence Marketing in Virginia

Now that you are clear about the basic concept of geofencing, let’s move on to the best practices that make your geofencing marketing generate positive results.

Know Your Target Audience

Before starting a geofencing campaign, you need to know who your target audience is. Categorize them as per gender, age, profession, specific likes or dislikes, etc. Moreover, make sure that it is compatible with your business objectives. For instance, there is no point in targeting a man with geofencing strategies if you are running a salon unless it is unisex.

Demarcate your Geofence Wisely

How much area should you cover when marking your geofence territory? That’s a very essential decision to make. The typical strategy is to keep it within a radius of 4 to 5 minutes of walking or driving distance. That should serve your purpose. However, if you have the best geofencing marketing company in Virginia running the campaign for you, it can be narrowed down further.

Include a Call to Action

The idea is to promote your services or products. So, unless you add a call to action that is clear and to the point, you will miss out on your potential customer. Therefore, a call to action is a must.

Don’t Spam Your Customers

It’s okay to send promotional messages to the target audience as soon as they enter your geofence. Nevertheless, make sure that you don’t bombard them with too many messages. You don’t want the label of being a business that spams people.

Wrapping Up!

On an ending note, for the best geofencing marketing in Virginia, you need to partner with a reputed firm that specializes in the same. Get Geofencing, the leading geofencing specialist in the region can help your business grow by ideating the best strategies for a successful campaign. Author Bio: Quincy Jones is a marketing specialist working at the best geofencing marketing company in Virginia. Here he documents a simple guide on the best geofencing marketing in Virginia.

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