A Brand Storytelling Framework From Rudolph the Red-Nosed Reindeer

The beloved American children’s classic Rudolph the Red-Nosed Reindeer was published in 1939 by the Montgomery Ward department store. So it’s tempting to think of it as yet another lasting piece of seasonal content marketing. Except Rudolph is so much more than that. It’s also a handy framework for telling … Read the full article at MarketingProfs
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