A Complete Guide to Text Message Blast

It’s true, customers prefer receiving marketing messages from businesses through text! As many as 54% of customers prefer promotions through texts rather than other marketing mediums such as email, voicemail, or social media.

Since mobile phones have taken over and are in the pocket of nearly 97% of Americans, it’s clear that text message marketing can no longer be ignored. However, despite this clear indication, not many businesses have used text message marketing to their advantage.

Do you know what that means? An incredible opportunity for your business to jump ahead of your competitors!

Just read this article to learn about all the basics of text message blast and SMS marketing.

Text Message Blast: What Makes Them Special?

Text message blast are texts that are sent in bulk to customers to promote your products or services. Today, text blasts are an essential part of a successful digital marketing campaign and are a great tool to build customer loyalty.

These text blasts have been rising since the past decade, but what makes them so special? Well, unlike other marketing channels, these text message blast are no one-trick pony!

They provide businesses several advantages such as:

Boosting sales by sending promotional or transactional texts

Engaging audience with two-way communication

Generating excitement by offering text-to-win competitions

Collecting and nurturing leads

Are Subscribers Important In Text Message Marketing?

Subscribers aren’t just important; they’re the most essential part of text message marketing! Without a subscriber list, your business would have no one to send your text message blast to.

That’s because, in many countries, it’s punishable by law to send such texts to customers without them opting into your subscriber list. Customers can opt-in by sending a short code or keyword to your business number.

However, expanding this subscriber list can be tricky, and if you’re unable to do this, your text marketing campaign will face hurdles. The following tips can help you expand your subscriber list are:

Offering incentives to sign up

Starting a referral or loyalty program

Promotion of your text marketing campaign through live events

Encouraging people to sign up by offering subscribers exclusive deals

Tips to Launch A Great Text Marketing Campaign

Ready to jump ahead of the competition by incorporating text marketing into your mobile marketing strategy?

Pick Reliable SMS Marketing Software

The first step to launching a great text marketing campaign is to pick reliable SMS marketing software. Several such software is available in the market today; however, not all of them provide the best features at economical prices.

Hence, you should first know what features you’re looking for before you head out to find the perfect SMS marketing software for you. Some things to keep in mind whilst doing this are:

Is this software simple and easy to understand?

Is the sign-up process for subscribers easy?

Do you have access to a detailed analysis regarding your text marketing campaign?

Can you easily afford this software?

Once you’ve picked your software, you can move on to creating and implementing your text marketing campaign.

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