Accelerated Mobile Pages: What Is AMP and What Does It Mean for Your Mobile Business?


Sure, mobile internet is much faster than 10 years ago. Nowadays, however, smartphones have new difficulties: annoying ads that take up almost the entire screen, poor adaptive mobile design, and intermittent internet connections in some locations can be disappointing. If a page doesn’t load within three seconds, 40% of users will leave and never return.

These challenges prompted the development of Google’s Accelerated Mobile Pages (AMP). AMP is a web component framework that reduces file sizes and limits the content displayed on a page. Pages built with the AMP framework are on average four times faster and use ten times less data compared to traditional mobile pages.

AMP introduces a new way of promoting businesses by increasing the ranking in Google search results.

Read more – What is amp

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