AR Advertising

Augmented reality is the integration of digital elements into our real-world environments. In other words, it is a combination of both real and virtual worlds. In 2016, Pokémon Go started the augmented reality hype. Most sources credit the Pokémon Go app for increasing awareness of AR apps.

There are huge benefits that a brand can experience by using AR advertisements as a marketing tool. According to Mirr AR Integrating AR advertisements at different points in the sales funnel can increase up to 40% conversion because consumers are prone to have AR experience for shopping. The concept of try before you buy is taking the retail world by storm with the help of AR advertisements. There is an ever-increasing number appearing at Statista with 1.5 billion frequent AR consumers worldwide. Which is expected to grow to 4.3 billion by 2025. Looking to rent a billboard, Billboard Rental or AR Advertising which Investment Worth It Find out in this article how marketers are deciding.

Looking to rent a billboard? Billboard Rental or AR Advertising

AR advertisement has developed pretty quickly over the past few years. It is moving from the web to smartphones and now interactive print Ads are trending in the form of flyers, business cards, and product catalogs. As a next-gen marketer you should ask yourself are you ready for augmented reality marketing? If the answer is not sure then have a look at the reasons you should try AR OOH Ads for your next marketing venture. Because the future of AR OOH advertising is quite evident.

The Benefits of AR Advertising

A neuroscience study conducted by Neuro-Insight in partnership with Mindshare UK and Zappar that AR drives high levels of visual attention in the brain (almost double that of non-AR tasks). What is stored, or encoded into memory is 70% higher for AR experiences.

In neurological sciences, if any type of marketing or communication is to be effective, it needs to be assimilated into long-term memory – otherwise, it will have limited impact. AR experiences deliver higher brand memorization and increased purchase intent. This was demonstrated by numerous studies from firms like Accenture, Statista, Snapchat and Facebook have shown that branded AR experiences result in higher brand recall and increased purchase intent.

Incorporate AR into unusual vehicles

One of these concepts uses pizza boxes as advertising space that gets delivered at the homes of the audience. Think of this as small moving billboard that your target audience will grab in their hands. Studies demonstrated that this type of ads can evoke an 80% recall rate (8 out of 10 households individuals remember to see an ad on the pizza box) with an average ROI of 150%. This means, for every 1 dollar the advertiser invested in a pizza box advertising campaign, they received at least additional 2.5 dollars of sales. For more details see the article Estimating the ROI of Pizza Box Marketing.

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