AR Advertising Examples
To more successfully communicate between sellers and customers, we use AR advertisements. AR advertisements provide a new visualization of products at a richer level. The goal is to be innovative and advanced for mutual benefit. By 2022 (OVR, 2021), advertising spending is predicted to be a minimum of 2.6 billion dollars.
Based on growth trends, there are predictions that the global AR market will reach a value of about $97.76 billion by 2028.
In the competition in the global market, AR advertising examples stood out, i.e., companies and brands.
1. Walmart (a multinational retail corporation)
Walmart has successfully converted its retail stores into test sites, allowing them to serve as both a place to buy and fill online orders. An application has been introduced that facilitates the transfer of goods via the seller’s handheld device, which simplifies complicated individual scans.
Marketers use marketing campaigns to create very interesting, spectacular, and interactive experiences. Among the strongest who use AR marketing are Burger King and Amazon.
2. SNAP
New and very attractive use of the augmented reality that, using AR tools, enables the virtual spraying of paint on already drawn murals in a London street or the use of local lenses to map important landmarks.
To approach the target audience, AR advertising uses digital components based on sites using interactive flyers, interactive 3D models, and websites.
3. ASOS
The use of See my Fit enabled fashion industry actors to work from home. See my fit has at the same time provided an improvement and a new experience for customers.
One of the best ways to justify the use of AR is to study current trends in order to forecast the market’s future.
Thanks to modern technology, the customer will be able to review and analyze the product at home with just a few clicks. In this way, it creates an unbreakable bond with the brand. At the same time, this experience multiplied the visual attention (Awexr, n.d.) and the effect of surprise, as well as increased memory by 70%.
4. Burberry
Burberry created an exciting and one-of-a-kind experience by utilizing AR and the QR code. Customers can watch while using the statue movement technique in the store.
The QR code reinforces unique and immersive experiences in AR and enables the display of 3D interfaces. The AR QR code has evolved into an optical system that visualizes content.
5. Amazon.com
Amazon is a multinational technology company that, in addition to many AR marketing tools, also uses the unimaginable advantages of the AR QR code to achieve the best results.
To achieve the best results using AR OOH ads, a bridge should be established between traditional and digital, conversions should be monitored, and engagement and interactions should be increased.
Conclusion
An increasing number of brands are fully centered on AR advertising. This digital advertising has inspired interactivity, has become a necessary component between brands and customers. As a result, AR advertising is both the most complicated and the simplest way to bring the product closer to the target audience. Thanks to its great benefits, it obliges brands to form new concepts within the development of this ingenious technology.