Armed With PGDM In Digital Marketing You Can Make Giant Strides!

Products are made on a daily basis and only some products are known across the world. It may be because of the design or marketing. A product with a good design and user friendliness will not become widely known. You need to market it well and there are many forms of marketing.

Digital Marketing- A Brief Outline!

Marketing which is done through internet using gadgets like computers and phones is known as digital marketing. Marketing products online is also digital marketing and this is fast catching up.

Why The Need For This Course?

As people are getting products online the sector has grown rapidly and this is going to be the new norm. This system also requires online marketing platforms and this reaches a wider audience as you can reach any part of the world through this marketing strategy.

Management courses have many specializations and the course has many takers because of this reason. Students can choose their preference and carve a career out. Digital marketing through pgdm is taken up by students who love marketing. It is an exciting and challenging field where the trends help in deciding the strategies and things change fast.

Who Should Take Up The Course?

Students who have completed their under graduation from any university with any major can take up this course. They should have secured a minimum of 50% marks in the qualifying examination and would have to clear the entrance examinations to secure admission into top rated colleges. A lingering passion to market the products will prove to be an advantage for marketing professionals.

The Course In A Nutshell!

It is a two years full time course approved by AICTE and the students learn about the basics of marketing and its importance. They also learn about different marketing techniques, using different platforms and about trends and their value in rupees. The course teaches students about the importance of being observant of the market conditions and how to reinvent their strategies. This course gives them practical knowhow through internships and industrial visits. The students also learn about other associated subjects during their course.

The Course Design!

The course help students gain cutting edge marketing skills so that they could create brands for their companies. As it is an ever-changing field, newer techniques need to be implemented. Though some traditional strategies are still relevant with passage of time they may become outdated. These are analysed by case studies, hands on training, mandatory internships, industrial visits, seminars chaired by industry experts, international immersion programmes, etc. and these help in skill development of the students.

The essential ingredient for the success of any marketing professional is communication skills. The students are groomed well and their communication skills, problem solving skills, risk taking skills and decision-making skills are developed and improvised as part of digital marketing through pgdm. They also get a clear understanding about the scope of the field so that they could perform well professionally. The students learn about different tools which will help them reach wider audience. The target is global audience and if the professional is able to cater to this target audience then he becomes successful. The students should also have good analytical and logical skills to succeed in their careers and these are developed as part of the course.

The Curriculum!

The course is application oriented but it also stresses on theoretical knowledge. They learn about E- customer relationship management, internet and web optimization, online market research, integrated E-marketing, E-supply chain management, social media marketing, search engine optimization, social media marketing, artificial intelligence, customer analytics, etc.


These students have a lot of opportunities in the marketing field and their expertise is always valued. They are absorbed as digital marketing specialists, SEO analysts, marketing managers, etc.

The author is an educational consultant and he writes regularly on courses and institutes. PGDM in digital marketing is an exciting and dynamic course and to learn more about it you can contact the author through

Comments are closed