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How does in-film branding help promote brands?

In-film branding is one of the powerful marketing tools in the present internet era. It is the most economically efficient marketing strategy for an indefinite number of viewers. It is a tried-and-true method for getting viewers to recognise a company’s brand and product lines and identify with them, with the extra benefit of association with […]

Top effective strategies of in-film branding

Product placement in film is not at all a new phenomenon. Brands have realized that films are an excellent approach to access a loyal following for a few hours. Sales promotion was first popularised in the silent Hollywood movie Wings. It contained a Hershey’s chocolate commercial advertisement and proceeded to win the Academy Award for […]