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Should you offer self-service advertising on your website?

Running a website, especially a high quality site, can take up a lot of your time. If you don’t have the funds to hire someone to run certain aspects of the business, it can quickly become overwhelming. One of the best ways to raise money to grow the business is through advertising on your site. […]

Reliability concerns with online advertising (part 3)

There are different ways to promote a business with online advertising, but in terms of saving time and money, there is perhaps none better than going with an ad server. A lot of the work can basically be automated, as can reporting and data, all of which frees up time for businesses to focus on […]

Reliability concerns with online advertising

Online advertising is a complex environment with many different moving parts provided by different vendors. Publishers need to host their website, which include web pages, images, videos and other components. The website also includes external media, third-party widgets and ad tags to display creatives from adservers. On the other side of the advertising supply chain, […]

Reliability concerns with online advertising (part 2)

Serving ads online involves a lot of moving components. Most of the time, ads are displayed instantly within milliseconds and viewers experience no noticeable delay. However, that is not always the case. When one of these components fails or does not run at its optimal performance, advertisements might be slow to load or do not […]