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How many advertisements should you have on a web page?

The number of advertisements that a publisher should have per page depends on a variety of factors, including the goals of your business, the website design, and the preferences of the target audience. Those are just a few considerations to consider when deciding how many advertisements to have per page: Purpose of the page The […]

How to fight against click fraud

Click fraud is a type of fraudulent activity that occurs when a person, automated script, or computer program imitates a legitimate user clicking on an ad, for the purpose of generating a charge per click (CPC) without the advertiser receiving any actual benefit. This fraudulent activity can be costly for advertisers because they pay for […]

How many ad placements should you have in your email newsletter? (part 2)

In the previous article, we have described the four common types of ad placements in a newsletter. We will continue to explore other considerations when determining a suitable number of ads within an email newsletter. Start small The number of ad placements in your email newsletter will depend on the type of ad, the content […]

How many ad placements should you have in your email newsletter?

Email newsletters are a powerful marketing tool that can be used to reach and engage with your audience. However, when it comes to ad serving in email newsletters, it’s important to strike the right balance between providing value to your subscribers and promoting your advertiser’s products or services. One common question you might have is […]

Impact of ad blocking on advertisers and publishers

Ad blockers are software programs that prevent advertisements from being displayed on websites. They have become increasingly popular in recent years because more and more people have become frustrated with the overwhelming amount of ads they encounter online. While ad blockers are a wonderful thing for many users, they have a detrimental effect on advertisers […]

Considerations when serving ads to teenagers

Serving ads to teenagers is a delicate matter because they are often still developing their values, beliefs, and identities. They are often the early adopters, are willing to try new things and can become powerful influencers for your products and brands. As such, it is important to be mindful of the potential impact that advertisements […]

Ad serving strategies for a post-pandemic world (part 3)

The world is moving away from the lockdown mode that we experienced so many times during the past couple of years. This sounds like great news and we are all happy that the horrible experience is pretty much in the rearview mirror. However, it is followed by new challenges that people have to deal with. […]

Ad serving strategies for a post-pandemic world (part 2)

After the pandemic, inflation surged to a level that we have not seen in decades. As the world economies slow down, it is a good idea to prepare your digital marketing for this new environment. Being prepared not only helps your company survive but also gives you an advantage over your more naive competitors. People […]

Ad serving strategies for a post-pandemic world

We just went through the peak of a very big pandemic, one in the history book. It affected and is still wreaking havoc across the whole world. While COVID is still very much part of our world, we have reached a point where things are about as close to being back to normal as possible. […]

Effects of high interest rate on advertising (part 2)

We just experienced an unprecedented pandemic and we are still working through its consequences. Because inflation is going through the roof everywhere, governments around the world are tightening the money supply. The good time is basically over for easy money. It is much more expensive to raise capital now. Both companies and consumers are very […]