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Get Over Your Fear of Being on Video. It’s a Lot Easier Than You Think!

Video is a massive asset to any modern business, but so many of us are terrified of getting on camera! Have you ever used video to increase your business? Have you thought about it but decided it wasn’t for you? Did you try it and feel embarrassed and not want to do it again? Then […]

Marketing Day: SMX insights, programmatic native ads & reactions to Twitter’s policy update

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Stop! Think twice before using nofollow attributes on your website

Using page-level nofollow attributes? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all. The post Stop! Think twice before using nofollow attributes on your website appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News […]

SearchCap: SMX Insights, Google Doodle & charity

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SMX Insights, Google Doodle & charity appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search […]

Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns – Whiteboard Friday

Posted by randfish When is it smart to focus on viral-worthy content and clickbait? When is it not? To see fruitful returns from these kinds of efforts, they need to be done the right way and used in the right places. Rand discusses what kind of content investments make sense for this type of strategy […]

6 Characteristics of High-Converting CTA Buttons

Your CTA buttons are some of the most important elements on your site. You’ve probably heard this statement dozens of times on various marketing blogs and publications. But it’s repeated so often for one reason: because it’s true. Of course, there are many other factors that go into creating a high-converting landing page. In that […]

TV Time, the TV tracking app with over a million daily users, can now find your next binge

With TV programming now spread out across a variety of services beyond traditional network TV, it can be hard to know what to watch next and what’s popular, given how much great content there is to choose from. An app called TV Time is helping with that, by allowing TV fans to track shows they’re watching, […]

Zoosk relaunches dating app Lively as a way to meet new people while playing trivia games

Hoping to capitalize on the popularity of trivia applications like HQ Trivia, dating app maker Zoosk has just released an experimental app that combines trivia with the potential for meeting someone new. The app is a relaunch and complete makeover of Zoosk’s Lively, which first debuted in July 2016 as a dating app that used […]

Hootsuite nabs $50M in growth capital for its social media management platform, passes 16M customers

Over the last several years, social media has become a critical and central way for businesses to communicate, and market to, their customers. Now, one of the startups that helped spearhead this trend has raised a round of growth funding to expand its horizons. Hootsuite, the Vacouver-based social media management company that counts some 16 […]

How to Improve Your Content Marketing Using Digital Analytics

How do you know your content marketing is effective? It’s not a rhetorical question, though it may seem like it. While it’s difficult to measure the success and return on investment of content purely quantitatively, you can absolutely use digital analytics to get some directional insights as well as insights that help you improve your […]