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Snapchat dangles referral traffic with link sharing from other apps

 In an update to Snapchat’s iOS app today, Snap began rolling out two important new features. You now can share links from other apps via the iOS share sheet, and rather than just turning live location sharing on or off permanently, you now can opt to hide in “Ghost Mode.” Read More Social – TechCrunch

The Most Effective Number in Article Headlines [Infographic]

Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 “listicle” articles/posts from brands and publishers. Read the full article at MarketingProfs MarketingProfs Daily: Content

The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First World

To account for shifts in consumer behavior, marketers have to adapt their video marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship. Read the full article at MarketingProfs MarketingProfs Daily: Content

Snap reportedly lays off 18 employees, will slow hiring in 2018

It’s unclear how the slowdown will impact Snapchat’s parent company’s advertising business. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook just added a bunch of hidden Easter eggs you can unlock by typing special words

Your News Feed is about to get a lot more colorful. Facebook is updating the list of words that, when included in a status update, trigger hidden animations. SEE ALSO: Here’s the deal with those colorful status updates on Facebook The social network has been experimenting with these for awhile — you’ve probably seen them […]

SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution

The new features, following the recent purchase of identity provider Gigya, show that SAP is busily creating differentiators for its Marketing Cloud. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

The nitty-gritty paid search account health check: Part 2

In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts. The post The nitty-gritty paid search account health check: Part 2 appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & […]

Offers they can’t refuse: Strategies to stand out on Black Friday

Competition during the holidays is fierce. Contributor Tony Toubia shares best practices to help you engage with your customers and ensure your brand doesn’t get lost in the noise. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

The Content Marketer’s Guide to UTM Parameters for Tracking Referrals

If you’ve ever used Google Analytics, you’ve probably heard about UTM parameters. UTM parameters aren’t a new technology. In fact, they’re ubiquitous. But they also may be one of the most misunderstood and most frequently abused website tracking tools around. So today, I’m here to explain what they are, why they were invented, when you […]

The State of Minnesota Marketing: Insights from 6 Minnesota Brands

Minnesota is home to numerous nationally and internationally known brands, ranging from household consumer names like Target and Best Buy to giants like Cargill and United Healthcare. Given their broad focus, their home state isn’t a singular marketing focus for these big companies. But what about brands where the state brand plays a part of […]