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How to Reduce Bounce Rate Today: 12 Advanced Techniques

Have you ever walked into a store, turned around, and walked right back out? You bounced. Maybe you didn’t like the look of the store itself, or perhaps you realized the store didn’t sell the type of merchandise you needed. Whatever the case, you took one look and got out of dodge. The same thing […]

How to implement an Account-Based Marketing strategy

Instead of focusing on single leads, more and more B2B companies are increasing their ROI by focusing on accounts. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

WhatsApp limits forwarded messages to curb the spread of fake news

In an ongoing effort to curb the spread of erroneous information, WhatsApp has revealed that it will now limit the number of people you can forward a message to. The move comes following a series of violent lynchings that were triggered by the spread of false information through the Facebook-owned messaging app. In the wake of those events, WhatsAp…Read […]

SEMPO announces new board of directors for 2018-2020

Here are the 15 new members of the board of directors for the search marketing organization. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 Keys to Starting Your Own Digital Marketing Agency

If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital landscape, the overhead to create such an operation was daunting, and nearly impossible without initial investment. On top of the startup costs, you were limited to physical and traditional media and the headaches associated […]

Going on the offensive: The use of attack sites in reputation management

Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and why they are not a best practice for online reputation management professionals. The post Going on the offensive: The use of attack sites in reputation management appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet […]

Here’s what Facebook employees were saying about Holocaust denial … in 2009

Mark Zuckerberg has been in hot water this week thanks to comments he made during an interview with Kara Swisher about the kinds of content that should and shouldn’t be removed from the platform. Zuckerberg brought up Holocaust deniers as an example, saying he found them “deeply offensive,” then added, “But at the end of the day, […]

Marketing Day: Twitter verification, GDPR Insights by Namogoo, attack sites & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Twitter verification, GDPR Insights by Namogoo, attack sites & more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies […]

Trolls propel Trump to top Google ratings for “idiot”

People upset with Trump’s recent actions and policies have used several SEO techniques to get pictures of the president at the top of image search results for the word “idiot” Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

LinkedIn adds group messaging suggestions and file attachments to lure mobile users

LinkedIn announced a slew of updates to its messaging feature today, mostly aimed at improving the mobile experience. First, users now have the ability to send attachments on the LinkedIn app, including PDF, DOC, XLS, and PPT files. LinkedIn director of product for messaging and groups Chris Szeto told VentureBeat that this was one of the most-requ…Read […]