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What Do You Do When You Lose Organic Traffic to Google SERP Features?

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on […]

How B2B Marketers Can Drive Growth in the Age of Assistance #MPB2B

The post How B2B Marketers Can Drive Growth in the Age of Assistance #MPB2B appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Bing Ads’ Competition Tab offers new insights, recommendations

Now rolled out globally, advertisers can access deeper Auction Insights and machine learning-powered recommendations. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

50 B2B Marketing Influencers and Experts to Follow Into 2019

The post 50 B2B Marketing Influencers and Experts to Follow Into 2019 appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

The Best Way to Increase User Engagement on Your Website

When setting out to create a successful website, you should always be mindful of user engagement. But what does that mean, exactly? When visitors land on your site, you want them to read your content, interact with your forms, and click-through on your calls-to-action. That’s essentially user engagement in action, but this term goes much […]

Google releases improved GMB app: Now much more than a local listings management tool

GMB is becoming a customer relationship management and “engagement” platform. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Discover the next messaging giant at Disrupt Berlin

Truecaller may already be a familiar name, but many of you probably don’t know that it’s slowly becoming a significant messaging app. That’s why I’m excited to announce that Truecaller co-founder and CEO Alan Mamedi will join us at TechCrunch Disrupt Berlin. Truecaller first started as a call screening app. Some countries are more affected […]

Snap reveals U.S. subpoenas over 2017 IPO disclosures

The U.S. Justice Department and SEC have subpoenaed Snap for information about its 2017 IPO. These federal inquiries follow an ongoing shareholder lawsuit.Read More Social – VentureBeat

Google Search Factors: How Top-Ranking Pages Differ, Depending on Topic Area

The content qualities of the pages that rank well on Google search tend to differ significantly among topic areas, according to recent research from Searchmetrics. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

The forgotten ‘Facebook of China’ is sold for $20M

Renren, which was once heralded as the ‘Facebook of China’ and later became China’s answer to MySpace after falling out of fashion among its core young users, is selling its social networking business. Renren’s parent company Beijing Qianxiang Wangjing has agreed to sell all tangible and intangible assets of renren.com to Beijing Infinities Interactive Media, […]