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Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]

This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel? Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Google tells Congress approved third-party apps can scan Gmail data

In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from Gmail messages, including details about purchases, travel, and which other people users interact with. Google says as long as apps clearly disclose this… Please visit Marketing Land for the full article. Marketing […]

SearchCap: Google mobile-first indexing notices, Bing AMP for news & Google Ads call reporting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to Improve Your Link Building Outreach Pipeline

Posted by John.Michael123 Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you’re in the thick of several outreach campaigns, it’s hard to know where to focus your efforts and which tactics will bring […]

Interactive Content Marketing: Why B2B Marketers Should Take Their Content from Boring to Bold

Show of hands, B2B marketers: How many of you know which Hogwarts house you belong in? Or which Disney princess best represents your personality and relationship ambitions? via GIPHY Don’t be shy. I’m a Gryffindor wizard through and through—and apparently, I’m more of a Jasmine than an Ariel. And I know all this thanks to […]

Segment adds quality tracking for incoming data to its resume

The customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data infrastructure. The post Segment adds quality tracking for incoming data to its resume appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

Free holiday email examples to jump-start your campaigns

Need to jump-start your email marketing creativity? Inspire your own stand-out seasonal emails in minutes with our gorgeous and free holiday email examples. No need to stare at a blank screen, waiting for email inspiration to strike. Use these themed email examples as a starting point for all your end-of-year holiday campaigns: Halloween, Veterans Day, […]

The Beginner’s Guide to YouTube Marketing for Small Businesses

Are you looking for alternative ways to promote your business online? Look no further: YouTube is one of the biggest, most popular websites in the world, which is what makes it an incredibly powerful marketing tool. Image Source In this guide to getting started with YouTube marketing, you’ll learn: Whether YouTube is the right solution […]

Adobe to acquire Marketo for $4.75 billion

After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on Thursday. The post Adobe to acquire Marketo for $ 4.75 billion appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Instagram may divide hashtags from captions to end overhashing

Geofenced sharing, Quiz stickers, Stories Highlight stickers and a separate interface for adding hashtags to posts are amongst a slew of new features Instagram has prototyped or is now testing. The last one could finally #cure #the #hashtag #madness that’s infected many of Instagram’s 1 billion users, causing them desperately to fill up their captions […]