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The 8 Best Remarketing Ads the Internet Has Ever Seen

Remarketing is an incredibly powerful tool to add to your sales funnel. A single campaign can lead to an increase in conversion rate by up to 161%. But the best results don’t come from just any remarketing ads—they come from off-the-charts impressive remarketing ad campaigns. In this guide, we’ve rounded up nice of the best […]

Airship Journeys launches to enable better cross-channel marketing

Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google Maps tests a social networking feature with the ability to ‘follow’ Local Guides

Google Maps will soon begin testing a new feature that’s more common to social networks like Facebook, rather than a maps app: the ability to find and follow other users. In Google Maps’ case, it’s specifically rolling out the ability to follow top “Local Guides” — its community members who actively review business and share […]

Local SEOs still seeing volatility in ranking with Google’s latest algorithm update

The local search updates this month seem to be about relevance and how Google understands search terms for a business. But a lot of new spam is surfacing as well. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Email marketing: It’s the audience, stupid

The people you’re trying to reach are arguably the most important element to consider as you build your email marketing strategy. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How to Use Instagram Hashtags for Business: A Guide for Marketers

Wondering how to use hashtags to improve your visibility on Instagram? Looking for a guide to follow? In this article, you’ll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts. The Basics of Using Instagram Hashtags for Business A lot of people struggle with Instagram hashtags. They […]

TikTok teases social commerce capabilities with shoppable video test

The company confirmed the e-commerce feature is in beta. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Part II Video: Danny Sullivan on what he sees differently now working inside Google

Knowledge, understanding and objectives have all changed for Danny Sullivan now that he is at Google. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO myths busted by an ex-Googler

Google doesn’t hate your website, AdWords don’t impact SEO and ‘freshness’ and keywords are not as important as you think. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Understanding referrer clicks and how they can skew search engine market share

Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the eye. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing