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The Great PPC Diet: How to Correct Over-Optimization in Paid Search

Are your pay-per-click campaigns bigger than they should be? Have they become unbalanced or lost their direction? It’s a new year, and it’s a better time than ever to cut the fat and shape them up to be the fittest PPC campaigns they can be! How Can You Over-Optimise a PPC Campaign? There are two […]

Instagram just added a powerful new way to stalk people on the app

Instagram is now even more of a stalker’s paradise. Everyone’s favorite photo and video sharing app has just added an “Activity Status” that lets all your friends and followers “see when you were last active” on the app, just like on Facebook Messenger. Creeeeeeeepy! SEE ALSO: 12 awesome Instagram features you’re probably not using When […]

Slack launches private shared channels for more discreet conversations between businesses

Slack calls its channels for group chat and project management the workplace of the future, and today announced that channels shared between two companies can now be set to private. Even team administrators won’t be able to see files and conversations shared in private shared channels between specific employees or team members. Before today, shared channels […]

7 UX Mistakes Every Designer Unknowingly Commits (And How To Fix Them)

The door outside my office reads: PUSH. Guess what? That’s the handiwork of our HR team. (Thanks, HR team.) The special signage has come to my rescue and to the rescue of office mates so many times. Otherwise, by now we would’ve ripped apart the carpet below, through our mindless pulling and pushing. Initially, I […]’s Alexa skill is giving people bad dating advice today launched a new Alexa skill that gives people first date advice, and it’s not great — not in every regard at least. The Alexa voice app does deliver some helpful tips, like you may want to wait two days to message someone after the date, and the average person spends around $ 60 on […]

No, Mark Zuckerberg didn’t buy a giant yacht

 Though searching through Mark Zuckerberg’s Facebook page last year might have led you to think he spends all his free time cozying up to a plate of grits with random families in Louisiana, it turns out he enjoyed a lot of billionaire simple pleasures in 2017, as well. Namely, the Facebook CEO bought a $ […]

How Did Google’s Recent Budget Changes Actually Impact Advertisers? [Data]

Last year, every marketer spending budget in AdWords held their breath at the beginning of October. Why? That’s the day Google decided to drop what, upon first glance, appeared to be a bomb: “Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your […]

Facebook won’t retreat from Stories as it adds desktop posting

 Facebook Stories might feel redundant because 300 million people use its other Snapchat clones on Instagram and WhatsApp. But Facebook is convinced that the narrative, ephemeral, camera-first format is the future of sharing… and advertising. So Facebook is doubling down on Stories by testing the ability to create them from desktop, and a much more […]

Snapchat updates app install ads with quicker deep links, deeper analytics

Snapchat will automatically create the deep links for brands’ app install campaigns and give advertisers a fuller view of their ads’ performance. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

4 reasons Apple’s CarPlay and Google’s Android Auto still aren’t ubiquitous

ANALYSIS: Theoretically, pairing a popular smartphone with any new car should be easy: Apple’s and Google’s in-car platforms have been out for nearly four years, and should be ubiquitous by now. But as the Detroit Auto Show (aka NAIAS) demonstrated this week, it’s not that simple — CarPlay and Android Auto are still on shaky ground […]