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Algorithms are complex systems used to retrieve data from its search index and immediately deliver the best possible results. When the algorithm is updated, it may affect your business in different ways. You may see some side effects when your company has been affected by an algorithm update, which will often depend on how your […]
Many people know the name of the Google algorithm updates, but not many know what they actually mean. A Google algorithm update is an update to Google’s search engine ranking algorithms. This is done from time to time to improve the search experience for users. Some are minor updates and others are more major, including […]
Content marketing is a strategic way to build and sustain relationships with customers. More importantly, it provides a means for generating leads and attracting new customers. To stay ahead of the competition you need to make sure that you have a strong marketing strategy to sustain your reader’s needs. What is Content Marketing? Content marketing […]
Facebook paid campaigns is another great way of marketing your business. There are several things that you need to consider when it comes to Facebook ads. One such consideration is the URL parameters which are used to help track the effectiveness of the campaigns you run. This is done through the use of UTM codes […]
Page experience is the measure of the experience that your users get with a webpage on your website. This measure will be used as a ranking factor for the website. It is therefore essential for you to make sure that you improve the page experience, and this will, in turn, improve the overall user experience. […]
User experience is the entire design process used to actuate a product from designing, design, branding and usability testing. The end product ultimately fulfils the customer’s needs. User experience is used interchangeably with the word usability. This is because it focuses on how valuable a prison will be to the users. The user experience goes […]
If you are on the verge of creating a successful website, you must have heard about SEO. This is something that you need to put your head around. The idea of using keywords on articles is simple to grasp, but when more advanced terms such as onsite and offsite SEO becomes a little bit tricky. […]
Branding and design are some of the most critical aspects of your business. They are what makes your business to be known and helps the audience to relate to you. Visual representation of your brand matters the most as it allows you to stand out and be distinguished from other brands. The image you want […]
<p style=”text-align: justify;”>Visual content is a great element for your success in social media marketing, especially on Instagram. Videos, images, GIFs, infographics posts on Instagram’s attracts lots of engagements, likes, shares compared to text content.</p> <p style=”text-align: justify;”> </p> <p style=”text-align: justify;”>It is important to harness the power of Instagram to promote your business. Instagram attracts […]
<p style=”text-align: justify;”><span>Are you a marketer thinking of investing in SEO and content marketing? This is the right thing to do now to grow your business through organic traffic. SEO is an effective way of gaining organic traffic to your website. In addition, it is low cost and brings long term results.</span><br /><br /><span>There are […]