Marketing to Generation Z doesn’t have to be as daunting as it seems. In fact, it can be quite easy if you know how to make your marketing click with a younger crowd. Keep in mind that Generation Z is highly connected and constantly engaged with social media and technology. They are also extremely open […]
Oil prices have increased to nearly $ 100 per barrel which is good for the economic recovery after post lockdown due to the covid –19. As the world is recovering and the economy is growing so there is demand for the oil is also rising. Moreover, due to the rising of geopolitical tensions between the […]
Today, there are many great resources available that can help you when it comes to conducting market research. For one, the internet is a wonderful place with millions of pages to comb over for valuable information about any given topic. For example, Google has an incredible search engine that not only lets you find content […]
Considering expanding into an overseas market? If so, you will need to do international market research, and this involves many different methods. A customer’s response to your marketing research can make the difference between success and failure. This is particularly true when your product launches overseas. When you enter a market with different cultures, customs, […]
Customer surveys are an important part of any business. They help you collect feedback from your customers and learn more about their needs and wants. Providing a positive customer experience has increasingly become a top priority for businesses and studies show that 2022 will be no different. The driver here is that 86% of […]
A qualitative research interview (often called an in-depth interview or IDI) is an excellent method for digging deeper on a topic, product, service or brand. Their objective is to ascertain mindset and belief as a whole whereas quantitative surveys aim to measure. When determining the best type of market research to use for the purposes […]
Market Research. Do I need to invest in it? Why do I need this? What can this answer for me? What will I get for ROI? How do I know if I need it? Unlike marketing or advertising, market research is a very specialized and specialized service provided by a small number of firms in […]
Designing a research project takes time, skill, and knowledge. If you don’t approach the process with a clear goal and methods, you’ll likely end up with skewed data or a wrong picture of what you were trying to achieve. At Philomath Research, we simplify your data collection process. While it is important to use proper […]
Choosing the right methodology for your goals Whether good, bad or ugly, customer feedback is your ally for growth! Capturing consumer opinions lets you know what’s working, what isn’t and what needs to change. While there are multiple ways to collect feedback and sentiment such as online surveys or in-depth/telephonic interviews (IDI/TDI), how will you know […]
Even though emotions are not necessarily logical or rational, they can have a heavy influence on customer actions, with respect to the brands, products or services they choose. Positive emotions during different stages of the customer journey can impact future experiences with your brand, often improving loyalty, retention and advocacy. Emotions are no joke, after […]