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4 requirements for good consumer insights

An important aspect of understanding the requirements and needs of a customer is an essential way of making sure that the business of the company is not affected in any way and the future of the company is solid. Understanding a customer’s requirements help in learning about different requirements of a customer for creating an […]

What is the Importance of customer insights?

Understanding a consumer’s needs and wants has become important to ensure that a company is future proof. Listening will empower an individual to learn from and talk to customers in order to create ever-improving experiences. Consumer insights are interpretations which are used by businesses for gaining a deep understanding of how an audience thinks and […]

5 qualitative methods to gather deep consumer insights

The marketing industry looks completely different from what it did a few years ago. Mastering the latest trends is a struggle for marketers today. In the fight to stay innovative and ahead of the competitors, marketers lose sight of what matters – understand the audience thoroughly. Assuming your target audience’s perception is only short-sighted approach. […]

Leveraging shopper insights for identifying retail trends

If you own a business and you hope to remain relevant, you need to do a lot more than just follow the same basic marketing strategy you’ve been employing for years. This is especially true if you are in the retail business. Retail is a field in which you need to be consistently competitive so […]