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5 qualitative methods to gather deep consumer insights

The marketing industry looks completely different from what it did a few years ago. Mastering the latest trends is a struggle for marketers today. In the fight to stay innovative and ahead of the competitors, marketers lose sight of what matters – understand the audience thoroughly. Assuming your target audience’s perception is only short-sighted approach. […]

Leveraging shopper insights for identifying retail trends

If you own a business and you hope to remain relevant, you need to do a lot more than just follow the same basic marketing strategy you’ve been employing for years. This is especially true if you are in the retail business. Retail is a field in which you need to be consistently competitive so […]