Benefits of Using Augmented Reality in Retail

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Benefits Of Augmented Reality In Retail Industry

Retailers and innovative brands have recognized several benefits provided by the application of AR in their business. First of all, it is an increase in sales due to the possibility for the customer to try the product virtually before buying, which shortens the trade path and increases conversions. The application of AR has increased customer engagement and information sharing on social networks. Merchants receive information on both the interests of customers and their patterns of behavior or requirements during the purchase. This is how insights for marketing and advertising campaigns are gained. By using handheld devices, consumers get instant information about the products they are interested in, which reduces the number of staff in the store, strengthens the relationship with the brand, and leads to a jump in customer loyalty.

The application of AR in shopping, either offline or online, brings a whole new impressive digital user experience. Since science and technology know no boundaries, experts engaged in the field of creating new content in the fields of marketing, advertising, and sales study current trends daily to predict future events.

Data shows that 32% (Threekit, 2020) of consumers use AR while shopping in 2021 and that retail will account for 5% of AR use by 2022.


The retail and innovative brand industries are expanding. The possibilities of AR as an impressive technology are unimaginable. Their interconnectedness and intertwining lead to new success in the global market.

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