Building Bridges: Working with a Nonprofit Marketing Communications Consultant
If you’re working for a nonprofit, then you know that marketing is often the last thing on your list of priorities. Between financial pressures, lack of resources, and day-to-day operations, it can be challenging to devote time and energy to building your organization’s brand and reputation.
What a Nonprofit Marketing Communications Consultant Does
A nonprofit marketing communications consultant can help you use marketing to achieve your goals. They can help you find the right audience for your message and build a brand that is consistent and recognizable. A good consultant will also work with you to develop a clear marketing strategy, including messaging, positioning and target markets.
Finding and Working with a Nonprofit Marketing Communications Consultant
Finding and working with a nonprofit marketing communications consultant is a great way to get started on your marketing plan. Here are some tips for finding the right one:
- Look for someone who has experience working in nonprofits and understands their needs. Look at their portfolio, check out their website and meet with them in person if possible. Ask them about their previous clients, ask if they have any recommendations from other nonprofits that might be similar to yours (and why).
- Once you’ve narrowed down your list of potential candidates, ask each of them for references or contact information for past clients so that you can talk directly with those organizations about how things went when they were working together on projects. This will help give you insight into how well this person works with others as well as what kind of results they’ve been able to achieve over time in similar situations–both key components when deciding whether or not someone will be able to meet all three phases outlined above!
The Benefits of Working with a Nonprofit Marketing Communications Consultant
Working with a nonprofit marketing communications consultant can help you get the most out of your marketing efforts. A consultant will be able to:
- Provide a fresh perspective on your organization’s messaging, content and design
- Bring new sets of eyes and hands to execute campaigns quickly and efficiently
- Listen closely to feedback from stakeholders
What to Look for in a Nonprofit Marketing Communications Consultant
- Look for someone who has experience working with nonprofits.
- Look for someone who is a good fit for your organization.
- Look for someone who is a good fit for your personality.
- And, finally, look for someone who is a good fit for your budget.
How to Choose the Best Nonprofit Marketing Communications Consultant for Your Organization
- Ask for referrals from other nonprofits.
- Look for experience in your industry.
- Look for someone who can do more than just write copy. A good nonprofit marketing communications consultant is someone who understands the needs of the organization and its target audience, as well as how to reach them with compelling content that serves both objectives effectively. This may mean creating collateral materials like brochures, flyers or posters; writing social media posts; developing digital campaigns; or any number of other tasks related to generating awareness about an issue or building support for a cause through outreach efforts such as events or fundraising drives (and yes–they might even be able to help you strategize about which type of event would be most effective).
- Consider cultural fit when hiring a consultant: Are they a good match for your group’s style? Do they share your values? How quickly can they get up-to-speed on what makes your organization tick? These questions will help determine whether or not this person will ultimately be effective at helping you achieve your goals as well as ensuring everyone stays happy during their time together!
If you’re looking to up your marketing game, consider hiring an expert.
If you’re looking to up your marketing game, consider hiring an expert. A nonprofit marketing communications consultant can help your organization with everything from creating a brand strategy and writing copy to analyzing data and building relationships with key stakeholders.
If you’re not sure where to start with finding the right consultant for your organization or what to expect from them once they’re on board, this guide will walk through the process of choosing a consultant who’s right for you–including how they’ll work with you and what kind of results they’ll deliver.
Conclusion
We hope you’re feeling inspired and ready to take on the world with your nonprofit. You’ve got so much to offer, and we want to help you make sure that people know about it! If you have questions about working with a nonprofit marketing communications consultant, feel free to reach out using our contact form