Career opportunities after PGDM in business analytics

After graduation, one of the best courses that a driven individual can choose is a  PGDM in business analytics. This course specialises in data analysis and it’s interpretation in the business world. This field is gaining momentum pretty quickly in the professional world, owing to its relevance and scope. It is one of the most sought-after qualifications by many MNCs and the pay is also way higher than other courses. 

pgdm in business analytics

Business analytics is a fairly new discipline, and many may be confused as to what the career opportunities after it are. Here are some facts that can shed some light on the scope and importance of business analytics.

  • 90% of the current data has been generated in the past 2-3 years.
  • There has been a 20% growth in the data markets.
  • 97% of companies are now investing in AI & Big Data
  • Netflix saves $1 billion on customer retention because of data analytics.
  • The data market currently is worth almost $50 billion.

So, what exactly are the career options that one can go for after doing a PGDM in business analytics? Find the answers to your questions below.

1. Data Scientist

The job of a data scientist is to create a way of data collection, arranging & sorting the data, to gain insightful information, and use the insights to predict and draw up reports. A data scientist earns up to INR 4 lakhs to 8 lakhs.

2. Business Analyst

Business analysts conduct an in-depth analysis of all aspects of a business. They know everything about the business and its functioning from marketing, accounting, finance,  to procurement, supply chain, distribution and more.  a business analyst provides insightful knowledge on ways to improve the business. The average salary for a business analyst isbetween INR 4 lakhs to 7.5 lakhs. 

3. Market Research Analyst

Market research analysts job is to know about the market in which the employers operates and to know about the competitors and target audience. They have to come up with effective data collection methods like surveys, then arrange this data, create reports, and present the data to the executives. Market research analysts make between INR 2 lakhs to 7.5 lakhs.

Know more about career opportunities open after post-graduate diploma in business analytics with ITM institutes. 

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