Archive for the "Advertising" Category

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Quora’s Native Advertising Solution is Out of Beta and Available to Everyone

Quora has opened up it’s own self-serve ad platform, adding another consideration for social media marketers.  Social Media Today RSS

ULTIMATE GUIDE TO FOLLOW AFTER BUYING A NEW CAR

Car buyers don’t get deal of their choice very easily. They do lots of hard and smart work both for getting the car of their choice and meeting the budget range too. But once you are done with the car purchase process, it does not end here. In fact your journey of car ownership starts […]

Color Psychology In Branding: Industry Colors Explained [Infographic]

Color can play a big part in driving audience response – this infographic provides an overview of the psychology of color in branding. Social Media Today RSS

4 Things You Need from Your Buyer Before You Can Sell to Them [Podcast]

In a new Social Zoom Factor podcast, Pam Moore looks at some key elements you need to keep in mind in your customer interactions.  Social Media Today RSS

Facebook Releases New Report on Beauty Industry Trends and the Evolution of Social Discovery

Facebook has published a new report on beauty industry trends, which includes a range of key insights into evolving shopper behaviors. Social Media Today RSS

Google AdWords Launches Greater Visibility Into Quality Score Components (And What This Means For You)

A recent update to Google AdWords is changing the way performance marketers understand their landing pages’ Quality Scores. Image via Shutterstock. While Quality Score is a critical factor in your ad performance, it’s always been a bit of a mystery wrapped in an enigma. Marketers have never been able to natively view changes to Quality […]

Instagram Adds Links in DMs, New Image Sharing Options and New Objectives for Stories Ads

Instagram has added some new features to their direct messaging option, and new objectives for Stories ads Social Media Today RSS

10 Things I Learned at Social Shake-Up 2017

Contributor, and ‘Focus on Customer Service’ podcast host Dan Gingiss shares his takeaways from The Social Shake-Up 2017. Social Media Today RSS

“There Aren’t Enough Qualified Women Speakers” and Other Garbage Excuses for Why Your Marketing Event Isn’t Gender Diverse

Blog images by Alejandra Porta. I’ve attended enough tech and marketing events to make a few generalizations: Women are hugely underrepresented; whether it’s a panel or a conference speaker lineup, chances are it’s overrun with white men. Sexism is prevalent, and it spans from subtle (think underrepresentation, pinkwashed girls’ lounges) to overt (think harassment, non-consensual […]

Instagram Adds Search Options for Stories, by Hashtag and Location

Instagram’s adding new tools to enable users to find Stories content, based on location or hashtag. Social Media Today RSS