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Google Maps now available for Apple CarPlay

The moment many Apple fans have been waiting for – Google Maps on CarPlay devices is now here. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Taking pitches for SMX West, Amazon ads skyrocketing, Google AMP & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Amazon now 3rd biggest digital ad seller in US

Amazon is still far behind Google and Facebook, but its advertising business is expected to keep skyrocketing. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

A Complete Guide to Fulfillment by Amazon (FBA)

A lot goes into running an ecommerce business. So, you’re a solo entrepreneur selling marked-up wiffle ball bats that you find on clearance at sporting goods stores. Or, maybe you’re an artisan with a small team of workers who craft high-quality picture frames. Perhaps you’re a large coffee maker manufacturer that handles tons of orders […]

5 Ways to Increase Your Mobile Conversion Rate

Are you tired of hearing this stat yet? Mobile traffic surpassed desktop traffic way back in 2016, and it’s only been increasing. But many advertisers are still treating their campaigns with a desktop approach: Optimize your campaigns, ad groups, and landing pages for desktop first. Then you can start to bring in mobile traffic on […]

SEO PowerSuite Review: features, analysis, results

Looking for an ideal combination of tools that can efficiently cover all your SEO tasks? Here is a review of the suite of SEO tools devised exactly for this purpose. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google is right; click-through and conversion rates kinda don’t matter

Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google doesn’t personalize SERPs, don’t fixate on CTR, Google sub-images & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Mobile Benchmarks – by Ad Type! [DATA]

Last month, when we released our Google Ads mobile benchmarks for 18 industries, one of our readers commented that it would be really helpful to know the average click-through rate, conversion rate and so on for each mobile ad type. We thought, you know what? You’re absolutely right! (Our readers are so smart.) So we […]

Google’s latest change has search marketers rethinking keyword match types

Here’s what some marketers are saying about the move to include same meaning queries in exact match close variants. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing