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Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their… Please […]

Google expands offline attribution and launches in-store sales measurement

Google is beefing up offline analytics with more store visitation and sales data. The post Google expands offline attribution and launches in-store sales measurement appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

New Quality Score metrics: What matters most, and how to improve your ads

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. The post New Quality Score metrics: What matters most, and how to improve your ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]

How to compare paid search and organic search without sounding foolish

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. The post How to compare paid search and organic search without sounding foolish appeared first on Search Engine Land. Please visit Search Engine Land for the […]

Google warns against misusing links in syndication & large-scale article campaigns

If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty. The post Google warns against misusing links in syndication & large-scale article campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

Search in Pics: Google drum set, a deep blue room & Google sneakers

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google deep blue meeting room: Source: Twitter Google elephant march… Please visit Search Engine Land for […]

11 Changes & New Features Coming to AdWords: What You Need to Know

Every spring, Google unleashes a slew of big announcements. One year, the big announcement was Enhanced Campaigns. Last year, they dropped the spectre of Expanded Text Ads on us. Today, our own Mark Irvine was live in person at Google’s Marketing Next event in Mountain View to get the scoop on what big changes and […]

4 Useful Features Hidden in the New AdWords Interface

We’ve already talked broadly about some of the new AdWords (and AdWords related) features revealed this week at Google Marketing Next. The event featured a bit of everything, from shiny new toys (circuit boards! New Google properties! Voice stuff!) to puppies. Unfortunately, despite fanfare and legitimate use cases for everything revealed, most AdWords advertisers aren’t […]

This Is How to Build Links Now: 10 Data-Backed Tips

Link building is hard. And it should be. Links are supposed to be granted editorially, not something anybody with $ 5 can buy in bulk. Search ranking survey data via Moz But links became a commodity once every SEO and his cousin learned that links are the most important Google ranking factor. Quality? Pffft! Quantity […]

New Promotion Extension in AdWords Drives Super-High CTR [Coming Soon]

For years, advertisers have used sales and promotions in their ad copy to attract new visitors to their site. And while that was a popular and usually successful strategy, it wasn’t without its disadvantages. Even with expanded text ads, highlighting a promotion used valuable, limited characters in an already short text ad. Additionally, creating and […]