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New 20-Minute Work Week Alert: Device Bid Adjustments

Search ad performance can vary greatly across mobile, tablet and computer devices due to a variety of factors, including your business type. “Need right now” businesses like locksmiths may have a higher willingness to pay more for mobile clicks than a business with a longer customer journey like a law firm or enterprise software. These […]

The SMX West agenda is now live! See the SEO, SEM & Retail sessions in store for 2018

Hungry for the latest in search marketing? Feed your obsession with SEO and SEM with actionable, proven tactics served up at Search Engine Land’s SMX West March 13-15, 2018, in San Jose, California. Our three-day action-packed agenda is brimming with 50+ sessions led by SEO, paid advertising and… Please visit Search Engine Land for the […]

4 Super-Useful New AdWords Features You Need to Try

Google just unleashed a gang of new AdWords features to help you improve performance in every cranny of your paid search campaigns. Today, I’m going to run through everything you’ll need to know to implement these super-useful changes throughout your account. #1: Promotion Extensions Since the advent of AdWords, folks like you and me have […]

The Complete Guide to Advertising on Instagram

So you’re running paid search and display ads through Google, you’re advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites. Perhaps you’re even running some guerilla advertising campaigns, or commercials through NPR. But for some strange reason, you dismissed Instagram, unsure if it would yield ROI. Well, I’m here to inform you […]

SearchCap: Featured snippets, SEO consistency & user experience

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Featured snippets, SEO consistency & user experience appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, […]

Google will require AMP and canonical pages to match as of February 1, 2018

Though AMP isn’t a ranking signal, non-compliant pages won’t appear in Top Stories or other AMP-specific slots in search results. The post Google will require AMP and canonical pages to match as of February 1, 2018 appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News […]

Search in Pics: Google Polish dress-up, old Urchin sign & Android winter statue

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A terrace at the Google Singapore office: Source: Twitter Urchin light up… Please visit Search Engine […]

Where to go next with your Google My Business listing

So, you’ve set up your Google My Business listing but still aren’t seeing results. What’s the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility. The post Where to go next with your Google My Business listing appeared… Please visit Search Engine Land for the […]

Private blog networks: A great way to get your site penalized

Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear. The post Private blog networks: A great way to get your site penalized appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About […]

3 Creative Ways to Use Ad Extensions (that Google Won't Tell You About!)

Question: What kind of advertiser doesn’t want their creative to sprawl down and across the entirety of a prospect’s search engine results page? Answer: A bad one. And how does one achieve such SERP dominance? Why, through ad extensions, of course! As most of you are aware, ad extensions are the extra bits of information […]