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SearchCap: Cortana integration efforts & content accessibility

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Leveraging Amazon search ads in a time of rapid change

Amazon’s advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

WordStream Signs Pact to End Gender Wage Gap

Earlier this week, we announced that WordStream has signed Mayor Walsh’s groundbreaking 100% Talent Compact. As a part of this pact, WordStream will work with Boston Women’s Workforce Council, a public-private partnership between the City of Boston, Boston University, and more than 220 other Boston-area employers committed to closing the gender wage gap. In their […]

9 Tips for Better, Faster, Stronger Fitness Marketing

As a graduate student studying nutrition, I felt a bit giddy when I was asked to write about fitness marketing. While I might not be the most athletically talented individual, I’ve always been intrigued by the health and wellness industry. I have secret dreams of becoming a yoga instructor but, unfortunately, opt for the couch […]

SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why You Should Optimize Your Account for ROAS, Not Conversion Volume

Math was always my favorite subject in elementary and middle school. In high school, outside of the classroom, I started playing fantasy sports, spending waaaaay too much time evaluating stats and matchups while things like Billy Beane’s sabermetrics were developing and becoming more commonplace. Today, my colleagues know that I’m (maybe annoyingly) as likely to […]

Fornite: Epic Games Rolls Out New One Shot Mode

Fortnite is well known across the globe for its distinctive battle royale style gameplay. It has been amongst the best games for 2017 and 2018 and that too without any new map additions. Instead, Fortnite relied on generating new contents and items to keep the players interested in the game.           […]

Ad testing in a multi-format world of responsive search ads, three headlines and more

What does ad testing look like when you’ve got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

A New Strategy for Fortnite Players: Pole Camping with the Complete Squad

With the ever-growing Fortnite title, players find new tricks and tactics to make their gameplay much more fun and exciting.                                                           Source: Fortnite Players Gamers and streamers around […]

Fix: Functions Keys Not Working on Windows 10?

Generally, the Function keys have been developed and designed to execute particular actions on your laptop or PC. For instances, enable or disable Wi-Fi connection, modify the brightness of your screen, easily on or the sounds of your system, and many more. However, the function key always goes in the permutations with some other keys […]