Archive for the "Marketing" Category

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3 Tips for Better, Faster YouTube Keyword Research

Think back to the last time you wanted to know something. You headed straight to Google, right? Now, think about this: What did you do the last time you wanted to learn how to do something? You had to change a switch on your dishwasher. Apply your makeup in a new trendy way. Cook a […]

With the Google’s exact match change rolled out, here’s what advertisers are seeing

What’s the impact so far? Are advertisers rethinking campaign structure and management? Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google opens developer preview of AMP URLs showing publisher domain names

Here is how to see Google’s fix for AMP URLs from Google search when you click on an AMP result. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Ultimate 7-Step Facebook Ads Account Audit for Agencies

Every PPC agency needs to establish a process for vetting prospects. Taking on the wrong clients can result in unnecessary headaches for you, your team, and even your mismatched clients. Most PPC agencies have become well-versed in Google Ads “audits” when a prospect comes to them and needs to understand why their current account isn’t […]

With so many choices, which SEO tool is right for you?

MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” compares 17 vendors to help you decide. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

YouTube Advertisers Get New Control over TV Ad Placements [DATA]

We live in a multi-device world – we know that well. But as marketers, we’ve been conditioned to think of our “multi-device” world as a collection of computers, tablets, and mobile devices. Certainly, these are all important devices in our marketing campaigns – but they’re not the only screens capturing our audience’s attention. That’s why […]

8 Ways to Tell Your Most Compelling Brand Story

Ben & Jerry’s. Nike. Peloton. REI. Toms Shoes. Warby Parker. Yeti. These brand names alone conjure vivid images of who they are and what they stand for—and these brands all have incredibly passionate audiences to boot. That’s in part because each of these companies has a genuine brand story. A brand story conveys the history, […]

SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What’s Up at WordStream This Fall

This year WordStream was named one of the best places to work in Boston—for the fourth year in a row. But ever wonder what WordStream employees are doing in between working on new product releases or helping our clients reach their PPC goals that makes this such a great company to be a part of? […]

Bing Ads Scripts are rolling out in beta

Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing