Archive for the "Marketing" Category

No articles in this category.

Sort by:

Google steps up efforts to fight scams and fraud directed at SMBs

The company is filing new lawsuits, has developed tools and a stronger education program. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Advanced Remarketing: How to Build an Intent Map (And Get More Conversions)

Advanced Remarketing: How to Build an Intent Map (And Get More Conversions) Allen Finn Last updated : May 22, 2018 AdWords Tips Here on the WordStream Blog, we’ve devoted tens of thousands of words to remarketing. We’ve touted best practices, #hacks, and cross-platform strategies, shared superlative creative, and made note of just about anything that […]

You need to be at SMX East. Registration is open!

SMX is the only conference series that is 100% dedicated to search. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to use domain names for marketing

Putting the right domain name strategy in place could enhance your marketing efforts. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Lighthouse 3.0, faceted navigation & awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yelp asks Europe to take new antitrust action against Google

Complaint to European Commission applies the logic of the Shopping Search case to local search. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to Create Awesome Facebook Carousel Ads That Convert

How to Create Awesome Facebook Carousel Ads That Convert Gordon Donnelly Last updated : May 21, 2018 Social Media With GIFs, videos, slideshows, and Canvas ads floating ubiquitously around Facebook these days, one thing has become evident—users prefer interactive content over stagnant content. They want something that moves. Something that’ll give them an experience they […]

Yext adds TripAdvisor to listings network, conversational UI for local data updates

Messaging-based updates especially useful for SMBs and local store managers. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Better Business Bureau reviews are complex. Here’s what you need to know

Contributor Joy Hawkins hires a pool company and finds that the BBB’s site isn’t as simple as she previously believed. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data

How it works and what makes MSAN different from other ad networks Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing