Cold Brew Coffee Market Driven by Growing Demand for On the Go Drinks

The global cold brew coffee market is expected to exhibit a strong 14.10% CAGR over the forecast period from 2019 to 2025, according to the latest research report published by Market Research Future (MRFR). Factors responsible for the strong growth rate of the global cold brew coffee market are analyzed in detail in the report, which also provides an analysis of the economic background, providing context and relevance to the analysis of drivers and restraints. Key microeconomic and macroeconomic factors engaged in driving the global cold brew coffee market are studied in detail in the report. Major companies operating in the global cold brew coffee market are also profiled in the report, giving readers a comprehensive overview of the competitive landscape of the market. Competitive tactics and strategies employed by leading players in the cold brew coffee market are also studied in detail in the report, providing readers with an overview of the most successful strategies in the market.

Cold brew coffee is a variant of coffee that is made by steeping roasted and ground coffee in room temperature water instead of hot water. Due to the cold temperature of the water involved, cold brew coffee cannot be prepared in a matter of minutes like conventional coffee and requires a prep time of up to 12 hours, with 6 hours being the minimum recommended by most coffee experts. Due to the higher prep time, cold brew coffee is often served at a higher rate than conventionally prepared coffee. However, other factors also determine the higher price of cold brew coffee. Due to the absence of heat in steeping, cold brew coffee is considered to be less acidic than conventionally brewed coffee and also contains less caffeine, as heat is required to extract caffeine from coffee. This makes cold brew coffee healthier than conventionally brewed coffee, which also plays a role in driving up its prices. This is the reason why cold brew coffee is often sold at higher rates than conventionally brewed iced coffee in coffee shops.

While the health benefits and taste superiority of cold brew coffee over conventionally brewed coffee have driven the market demand for cold brew coffee, the availability of other ready to drink beverages such as iced tea and matcha tea has been a major restraint on the cold brew coffee market. This is likely to remain the key restraint on the cold brew coffee market over the forecast period, as the complicated preparation process of cold brew coffee makes it less convenient for shopkeepers than other, more easily prepared beverages. However, the growing demand for on the go beverages is likely to remain a major driver for the cold brew coffee market over the forecast period.

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Competitive Analysis:

Leading players in the global cold brew coffee market include Seaworth Coffee Co., Slingshot Coffee Co., KonaRed Corp., Groundwork Coffee Company Inc., La Colombe Torrefaction Inc., High Brew Coffee, Lucky Jack LLC, JAB Holding Company, Califia Farms LP, Nestle S.A., Wandering Bear Coffee, Red Thread Coffee Co., Sandows London Limited, Starbucks Corporation, Station Cold Brew Company, Grady’s Cold Brew, ZoZozial Coffee Roasters ApS, Julius Meinl Industrieholding GmbH, Venice Cold Brew LLC, and 1degreeC Pte. Ltd.

In November 2019, Colorado-based cacao producer Cholaca announced a new cold brew coffee concentrate for breweries. The new product is expected to be used in coffee-infused beers.

Segmentation:

The global cold brew coffee market is segmented on the basis of type, category, distribution channel, and region.

By type, the global cold brew coffee market is segmented into Arabica, robusta, and others. The Arabica segment holds the largest share in the global cold brew coffee market and is likely to retain the position over the forecast period, rising to a valuation of USD 440.9 million by 2025.

By category, the global cold brew coffee market is segmented into traditional and decaf.

By distribution channel, the global cold brew coffee market is segmented into store-based and non-store-based. The store-based segment is likely to dominate the global cold brew coffee market over the forecast period.

Regional Analysis:

North America accounted for a share of close to 40% in the global cold brew coffee market in 2018 and is expected to remain the largest regional market for cold brew coffee over the forecast period. North America is also likely to exhibit the highest CAGR of all regional segments in the global cold brew coffee market, 16.62%, over the forecast period.

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