Designing a Website? Avoid These Mistakes
Do you ever wonder why some websites look so beautiful and seem to be doing really well, but when you visit them you don’t find the information that you’re looking for? Or maybe you find what you’re looking for, but the site is jumbled and hard to navigate? Chances are the website was designed by an amateur designer who didn’t follow good design practices. Read on to learn more about web design mistakes, explained by seasoned designers from branding agency Parramatta, and how to avoid them when designing your website.
Not Having a Clear Message
The most important part of any web design Parramatta is the message it portrays. If you don’t have a clear and concise message, you risk confusing your visitors, which can lead to them leaving without taking action. To avoid this mistake, make sure that every page on your site has a clear call to action and answer the question what’s in it for me?
Having Too Many Pages in the Site
One of the most important things to keep in mind when designing your site is that you don’t have too many pages. Having too many pages will not only confuse your visitors, but it’ll also make it difficult for them to find what they’re looking for. The more content on a page, the higher chance that something’s going to get missed. It can be tempting to add a page here and there, but try to focus on keeping things concise with as few pages as possible
Not Using Relevant Calls to Action
In order to get people to do what you want them to do, you must first be clear about what that is. This is where a call-to-action comes in handy. A call-to-action is a button on your website that tells the user what they should do next and gives them a reason why they should take this action. Get assistance from creative agency Parramatta.
Too Many Flashing Images
Visitors will typically only look at a website for about 10-20 seconds before moving on to another site. If you want them to stop and stay, you need to present content in a way that is inviting. Not only does it make sense from a design perspective, but it also makes sense from an SEO perspective.
Bad Content Formatting
The content formatting of your web page is just as important as the actual content. Bad formatting can make it difficult for visitors to read or understand what you are trying to say and could even lead them to leave your site before reading anything. Keep in mind that visitors will only stay on a website for around 20 seconds, so if they cannot find anything interesting within those few seconds then they will most likely close the tab or window and move on.
Generic Stock Images
A common misconception is that generic stock images are a quick and easy way to spruce up your website. But when it comes to these low-quality photos, the opposite is true: they’re distracting, outdated, and just not professional. As a result, visitors will be less likely to trust you as an expert in your field or take you seriously. In short, avoid generic stock images at all costs.
The most important part of a website is its usability. If your site is difficult to navigate or if it’s too hard for people to find what they’re looking for, then you will lose visitors and customers in droves. Make sure that your website is easy for people to use by thinking about how they would interact with it.
Try and avoid these mistakes. Need help with your designing your website? Seek assistance from a marketing agency Parramatta.
With over 20 years of experience, the author offers high-end brand strategy development, graphic design and web development, plus digital marketing strategy and implementation. Visit https://www.modemedia.com.au/ for more details about branding agency Parramatta.