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Digital Education Industry Overview

The global digital education market size is expected to reach USD 77.23 billion by 2028. The market is anticipated to register a CAGR of 30.5% from 2021 to 2028. The education industry has witnessed a paradigm shift from conventional exam-oriented learning to personalized and interactive learning in recent years. As digitization continues to penetrate the education industry, the latest technologies and new and creative techniques are being used to deliver knowledge and educational content, thereby transforming learning and development into a lifelong process. Looking forward to the future, digital education is predicted to benefit several beneficiaries across various geographies, demographics, ages, and socioeconomic conditions.

Digital Education Market Segmentation

Grand View Research has segmented the global digital education market based on course type, learning type, end-user, and region:

Based on the Course Type Insights, the market is segmented into Science, Technology, Engineering, and Mathematics (STEM), Business Management and Others.

• The Science, Technology, Engineering, and Mathematics (STEM) segment led the market in 2020, accounting for over 70% share of the global revenue. Based on the course type, the market is categorized into STEM, business management, and others. The STEM segment comprises all the sub-disciplines within these fields, and there is a high demand for STEM graduates across various industries.
• Artificial Intelligence (AI) has paved the way and has considerable influence on all industries, including the education industry. STEM educators will be using AI in the classroom to ease their workflow. 
• The technology is expected to help STEM educators in streamlining education tasks such as AI can automate administrative tasks instead of educators spending time on grading exams and homework, personalized learning, and feedback on course quality. For instance, Hubert.ai, a recruiting platform, has launched a chatbot that helps teachers and students give feedback regarding both the class and the professor; filling out the questionnaire classifies the comments and data and sends it back to the professor.

Based on the Learning Type Insights, the market is segmented into Self-paced and Instructor-led.

• The self-paced segment led the market in 2020, accounting for over 65% share of the global revenue. The attributes related to self-paced learning include less pressure during existing live training, creating own schedule, less distraction, convenient for different learning patterns, and less expensive.
• The instructor-led segment is anticipated to expand at the highest CAGR during the forecast period. By learning type, the market is segmented into instructor-led and self-paced. The instructor-led learning type refers to training that includes one or more instructors that offer teaching to person or via lectures, presentations, demonstrations, and discussions.

Based on the End-user Insights, the market is segmented into Academic Institutions & Individuals and Enterprises.

• The academic institutions and individuals segment led the market in 2020, accounting for over 80% share of the global revenue. By end-user, the market is bifurcated into individuals and academic institutions, and enterprises. It gives them more edge for academic institutions if they adopt digital education as one of their offerings.
• For enterprises, the adoption of the digital medium is a matter of survival. Enterprises must cater to all the evolving customer expectations and provide them the best services. Also, in the wake of the pandemic, expectations have evolved a lot. Therefore, the ability of enterprises to fulfill these expectations and adapt to the new environment of operations will be very critical to thriving as an organization.

Digital Education Regional Outlook

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Key Companies Profile & Market Share Insights

The global market is a rapidly growing sector with companies spanning from early-stage start-ups to publicly traded organizations. The market is gaining a lot of attention not only from seasoned industry participants but also from generalist investors primarily across the three main categories, i.e., K-12, higher education, and corporate learning. Each sector is unique and has different funding mechanisms, end-users, and buyers.    

Some of the prominent players operating in the global digital education market include,

• Coursera Inc.
• edX Inc.
• Pluralsight LLC
• Brain4ce Education Solutions Pvt. Ltd. (Edureka)
• Udacity, Inc.
• Udemy, Inc.
• Miriadax
• Jigsaw Academy
• Iversity
• Intellipaat

Order a free sample PDF of the Digital Education Market Intelligence Study, published by Grand View Research.