Doing These 3 Things in SEO Can Get You Penalized By Google


Google is constantly changing their algorithms to improve the experience of their users and help businesses to get found in the search results. You’ve probably heard the phrase “penalized by Google” before, but what does it actually mean? It means that Google has identified your website as being dangerous to its users in some way and has limited your ability to rank well in search results. If you want to know what can get you penalized by Google, a digital marketing company in Trivandrum warns not to do any of the following.

Publishing Duplicate Content:

Be aware of what’s already out there on your site and other sites, especially when you publish new content. Duplicate content can lead to pages getting penalized by search engines. Sometimes that’s okay (for example, if you re-publish an old post with updated information or a new point of view) but it’s something to be careful about.

If someone else has already written about your topic (or similar topics), include links to those resources instead of duplicating them. This not only helps avoid duplicate content issues but also drives more traffic back to your own site.

Aggressive Keyword Stuffing:

While having some keywords on your site is good, stuffing a bunch of keywords in an effort to manipulate search results could get you penalized by Google. A digital marketing company in Trivandrum suggests avoiding excessive repetition of keywords (keyword stuffing) and make sure that your content makes sense grammatically and reads naturally.

In addition, it’s important to make sure that your site has sufficient relevant content. For example, if you have several pages about dogs but only one page about cats, then Google might think that there isn’t enough diversity in your site’s topic coverage and consider downgrading or removing it from their index altogether.

Buying Links to Manipulate Search Engine Rankings:

Buying links, using software to create links, or participating in link schemes in order to manipulate a site’s ranking in Google search results is a violation of Google’s Webmaster Guidelines. Your site can be negatively impacted by these types of activities, either directly or indirectly.

According to a top digital marketing company in Trivandrum, buying or selling links that pass PageRank can result in a partial or complete removal of your site from the index. There are plenty of legitimate ways to increase the popularity and reach of your site, but this definitely isn’t one of them.

Having your content penalized by Google can be devastating for your business, especially if it is your livelihood or main source of income. Google’s algorithm continues to change and improve, as does their ranking system in general. This makes it more important than ever to keep up with current trends, rather than resorting to bad SEO techniques. Get in touch with the best digital marketing company in Trivandrum for assistance.

The author is working at a digital marketing company in Trivandrum and has over four years experience in the field. He often writes articles on SEO and digital marketing for various online publications. Visit

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