Door Hanger Delivery

First, the average US-consumer is exposed to approximately 3,000 advertising messages in only one day (1). The traditional nature of media and advertisement is changing since nowadays audiences are having less attention span. If, as an advertiser, you’re not cognizant of these generational changes and needs, and continue to build your marketing strategies around outdated ideas as TV, Radio and billboards. The  emphasis is placed on tactics such as surprise, humor, creativity and consequently audience involvement. Psychologically, the ‘unusualty’ raises level of interest in consumer and hence their willingness to expend cognitive effort to process message.

Door Hanger Delivery is an uncommon marketing tactics to surprise customers. An emerging unconventional advertising tactics is Ambient Media. This concept is usually applied by niche advertising agencies that aim to overcome traditional methods of advertising to get the attention of consumers.

Door Hanger Delivery

Traditional advertising has been witnessing a decline in the effectiveness so there is a  greater demand for point-of-sale communications and its ability to offer precise audience targeting. Another factor that contribute to the success of agencies using ambient media is the smart way to regain consumers attention as marketers target on creating an incongruent stimuli that evokes surprise by placing ads in unusual locations and with unconventional methods that had never used before.
As example of ambient media that agencies have been using as innovative method is daily consumables. Brands seek to attain audience’s attention by placing ads on consumables that the target audience must touch creating a surprising effect. Such consumables can be: door hangers, pizza box toppers, prescription bags, drink coasters, Custom Coffee Sleeves, hotel key cards, valet tickets, restaurant placemats and dry cleaner hangers.

Door Hanger Delivery: How does it Work?

The message of the advertiser is printed on door hangers and placed on the doorknob of households. Door Hanger Advertising is an unconventional marketing tactics since the targeted audience do not expect to see the ad hanging on their doorknob.  The households can be targeted by specific demographics and the advertiser has to partner with the capable door hanger advertising company to ensure the right delivery of door hangers at the targeted addresses. Door hangers Ads offer unmatched visibility for the advertising brand.
Usually when you check your mailbox, it is full of junk ads and it becomes easily ignored and sent to garbage. Research studies demonstrate that most customers that ignore direct mails is because they receive too many of them every day (2).  Different from direct mail, Doorknob advertising is unique. Think about it: over the past week, how many mails ads did you receive v.s. Door Hangers?

Door Hangers Marketing is more effective because the customers are not used to receive it every day – it is unexpected since the advertisement will not be ignored – the audience must touch it since they must be physically removed. The unconventional nature of this type of advertisement can surprise people and make them assimilate your message.
Door Hanger distributors must be an individual whose ability to target is impeccable. One of the most outstanding qualities of door hanger advertising is its ability to target the exact audience for the advertiser. Nonetheless, this is not possible if your door hanger distributors have inadequate targeting skills. The advertiser has to ensure the right delivery of door hangers to the targeted addresses.

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