Advanced E-Commerce Seo Checklist to Follow in 2019
Do you have an eCommerce website? Well, it is a fact that the traffic to most eCommerce sites begins with a search engine. 67% of the traffic only visits the first five results on the Search engine result page and leave the rest. One thing is definite that if you are unable to locate your brand’s product and category pages on the first result page, you are missing a massive amount of traffic and customers. If you have been going through the same situation, it’s time to build a powerful eCommerce SEO strategy and implement it to make your website rank higher on the SERP, hence bring in more customers. Have a look at the eCommerce SEO checklist given below and apply them to gain more and more organic traffic. Alternatively, you may connect with the best eCommerce web development company to optimize your website in a way that would help you in boosting the conversion rate.
Explore the Advanced E-commerce SEO Checklist to Follow in 2019:
- Optimized meta title and description for each page: One should not just focus on keeping their URLs short and keyword-driven, but every page should have unique meta descriptions and titles which must comprise of the brand’s keyword. Google notices whether your website is matching the search intent or not and if you have an engaging meta description and title, it will lead to increase in your click-through rate, hence contributes to increasing your rank on the SERP.
- Optimize the images: When it comes to images and SEO, people tend to forget optimizing it. Images can play a significant role in boosting the website’s SEO if implemented correctly. It is of utmost importance to optimize images and videos so that to avoid the risk of your site being slow. One should always include Alt text, which generates traffic from search engines. Also, you should always go for small file sizes, without compromising its quality as customers turn away if they find a blurred or a low-resolution camera image.
- Set up Google Analytics to track your website’s traffic: SEO list would be incomplete if you do not mention Google Analytics. One can literally use it for everything- whether you want to monitor the website’s traffic, bounce rates, or measuring conversion rates. The tool helps you understand the way users engage with your website, allowing you to know more about them and improve your site accordingly.
- Check your website page speed: A website which takes more than 3 seconds to load leads to poor user experience. Because of this, users find it convenient to bounce off of your page and click some other. To know the accurate analysis of how long does your website’s page takes to load all the content, you must go for Google PageSpeed Insights. Usually, the main culprits of a slow-loading eCommerce website are large images and media containing large file sizes.
- Write unique content and use relevant keywords: One should always choose the right keywords and write valuable and unique content for all the pages. You must have heard a saying ‘Content is king.’ You should always prefer using informative content to increase visibility over search engine results. A combination of unique content and appropriate keywords can ensure that your site ranks higher. If you are using too much duplicate content on your eCommerce website, Google and any other search engine can definitely penalize you.
- Make your website mobile-friendly: One of the most important aspects is that your website needs to be optimized for mobile devices. It is a fact that a lot of traffic comes from mobile devices, having a site that is not mobile-responsive will have an unfavorable impact, especially for local searches. Also, Google has recently deployed the mobile-first index, which says that it will use the mobile version of your site, instead of the desktop, to crawl and index it.
- Optimize the product pages: Product pages are not only meant for boosting conversions but also act as an essential source for generating traffic. When you optimize product pages, it can help your domain rank higher, enhance click-through rates, and time spent on your site. You must use a keyword-rich product description, optimized images and videos with alt tags, and reviews of the customers.
- Add a blog section and customer reviews: Some eCommerce websites are literally bare-bones, consisting of a home-page, an about page, and a product page. It prevents you from accessing your SEO potential by limiting your content to a few selected pages. One should definitely add a blog section as well as customer reviews which will help in selling your product with social evidence.
- Set up your website in Google Search Console and Bing: With the help of Google search console and Bing, you can check all the essential search engine displays and technologies, such as snippet, breadcrumbs, title, search within the website, and URLs. It will be a great choice if you set up these two.
- Create a sitemap: You must submit your HTML sitemap and ensure that all the pages are created. If there is user-facing sitemap, it will help them to get to the desired pages quickly.
In this competitive world, having an eCommerce website is not just enough. You must employ a particular focus on eCommerce SEO checklist and make sure that you are providing an engaging customer experience. In case you have any query related to the SEO checklist, you can have a word to word conversation with an expert from a leading eCommerce web development company.