Email Hospitality: Copywriting A Personable Email Welcome Series (FS317)

How do we create our ultimate email
welcome series? What are the most most important elements and rules that help
us connect with new audience members and keep them coming back? Is email still
as relevant as it once was?

The answer is yes, the stats show
that email is more used now than ever before. Most of us know that an email
welcome series can go a long way, but that does not mean that concocting great
email copy and content is a common skill. 

In this episode, we talk about how to craft that vital first emailed contact, why templates don’t matter so much and a few rules that can keep your emails out of the spam folder. We are trying to get you thinking about who you are writing to and connecting meaningfully with them!

Today on the show, we are joined by Barrett Brooks, Marketing Lead at ConvertKit and certified email badass! He is driven by the belief that business is one of the most powerful forces for good in the world and this really shows in his and ConvertKit’s increasingly blazing success rate.

We also talk about how to get receivers’ attention and your emails opened right away in the right way, the usefulness of questions and emojis, forming the body of an email and finding the pillar posts of your business. For all of this, join us today, Fizzlers!

Listen to the episode:

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Key Points From This Episode:

  • A quick update from Barrett Brooks, ConvertKit
    and the world of email. [0:07:18.6]
  • The stable importance of an email welcome
    sequence. [0:12:02.3]
  • Current marketing and how people find your
    company online. [0:13:42.7]
  • The main objective of an email welcome series. [0:17:30.1]
  • Why Luke Skywalker took very little notice of
    Yoda at first. [0:25:35.6]
  • Symptoms, treatments and long term solutions. [0:27:31.2]
  • Gaining trust through email copywriting, dos and
    don’ts. [0:32:55.6]
  • Personalization and segmenting your email list
    by interests. [0:43:30.4]
  • The three things you can do to get your
    copywriting up to scratch. [0:48:06.2]
  • Summarizing the mains tenants of creating your
    best welcome series. [0:52:00.8]
  • Compiling a greatest hits of content for your
    business. [0:55:03.5]
  • And much more!

Links Mentioned in Today’s Episode:

  • Fizzle —
  • Gusto —
  • ConvertKit —
  • —
  • Barrett Brooks —
  • ConvertKit —
  • Wall Street Journal —
  • StoryBrand —
  • Fizzle 80/20
    Copywriting Guide —
  • Ultimate Welcome
    Series —
  • Shark Tank —
  • Dragon’s Den —
  • Star Wars —
  • Terence McKenna —
  • Career Renegade
  • Copy Hackers —
  • Justin Jackson —
  • Pat Flynn —
  • Kickstarter —
  • Fizzle Roadmap —
  • Fizzle on Twitter —
  • Fizzle Just Ship It Challenge —
  • Fizzle Try 5 —
  • Courage and Clarity —
  • Steph Crowder on Twitter —
  • Corbett Barr on Twitter —
  • Chase Reeves on
    Twitter —
  • Fizzle Sparkline
  • Fizzle Goals
    Course —
  • Fizzle Journaling Course —
  • Fizzle Essentials of Web Design Course —
  • Fizzle Website Tune Up Curse —
  • Start A Blog That
    Matters Course —
  • Fizzle Toolkit —
  • Fizzle Craft + Commerce —
  • Fizzle Project
    Management for Entrepreneurs —
  • Fizzle Hosting —

The post Email Hospitality: Copywriting A Personable Email Welcome Series (FS317) appeared first on Fizzle.

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