Energy Bar Market Key Insights Based on Product Type, End-Use and Regional Demand Till 2020-2027

The GMI Research expects the energy bar market to expand at a significant rate. From a regional perspective, North America is expected to lead the market owing to the strong demand for nutrition-rich products among consumers. Additionally, the growing consumer interest towards health, fitness, well-being, and the rising demand for people’s sports nutrition.

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Energy Bar Market Dynamics (including market size, share, trends, forecast, growth, and industry analysis)

Key Drivers

The global energy bar market is predicted to witness an upsurge in demand during the forecast period due to the rising health consciousness associated with the acceptance of healthy food habits. The high demand for ready-to-eat healthy food and beverages, such as energy snack bars, will further drive the growth of the global energy bars market size. Additionally, the growing preference for nut and fusion flavor among consumers, followed by the increasing food trends, are the major factors surging the growth of the energy bar market share in terms of revenue. The rising prevalence of cardiovascular diseases, diabetes, and obesity among people will fuel the market growth.

The continuous urbanization with hectic lifestyles and the growing disposable income in middle-class families is another factor that will have a positive influence on the growth of the energy bar market. The players are emphasizing on delivering a large range of RTD products to enhance the color, taste, flavor, and health benefits of the products. On the other hand, the factor hindering the market growth includes the lack of energy given by energy bars in the form of fats or carbohydrates and minerals and vitamins compared to natural foods.

Type Segment Drivers

Based on type, the global energy bar market is segmented into organic and conventional. The organic segment is predicted to increase at a higher CAGR due to the strong demand for healthy and organic snack items among consumers. The drastic shift in the consumer’s preference towards quick snack food with high nutritional value owing to the hectic lifestyle will further stimulate the market growth. Furthermore, the increasing awareness associated with the harmful ingredients utilized in food processing and the strong demand for sports nutrition among the population will augment the growth of the market during the forecast period.

Energy Bar Market’s leading Manufacturers:

  • The Kellogg Company
  • Clif Bar and Co.
  • General Mills, Inc.
  • GlaxoSmithKline Plc.
  • Abbott Nutrition Manufacturing Inc.
  • PepsiCo, Inc.
  • Associated British Food
  • QuestNutrition LLC
  • PowerBar Inc.
  • McKee Foods Corporation

Energy Bar Market Segmentation:

Segmentation by Type:

  • Organic
  • Conventional

Segmentation by Distribution Channel:

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Speciality Stores
  • Online
  • Others

Segmentation by Region:

  • North America

o   United States of America

o   Canada

  • Asia Pacific

o   China

o   Japan

o   India

o   Rest of APAC

  • Europe

o   United Kingdom

o   Germany

o   France

o   Spain

o   Rest of Europe

  • RoW

o   Brazil

o   South Africa

o   Saudi Arabia

o   UAE

o   Rest of the world (remaining countries of the LAMEA region)

About GMI Research

GMI Research is a market research and consulting company that provides syndicated research reports, consulting services, and customized market research reports. Our reports are based on market intelligence studies to ensure relevant and fact-based research across numerous sectors, including healthcare, automotive, information technology & communication, FMCG, and other industries. GMI Research’s deep understanding related to the business environment helps us in generating objective strategic insights. Our research teams consisting of seasoned analysts and researchers have hands-on experience in various regions, including Asia-pacific, Europe, North America, and the Rest of the World. The market research report offers in-depth analysis, which contains refined forecasts, a bird’s eye view of the competitive landscape, factors impacting the market growth, and several other market insights to aid companies in making strategic decisions. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to help our clients to stay ahead of the curve.

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