Expert Tips to Make Your eCommerce Shop User-Friendly for the Audience

The key to making your business appear a brand is user experience. Market giants like Amazon, eBay, and other eCommerce shops have a rule of thumb; user experience!

Stats reveal 88% of the audience rarely comes back to the website if their user experience is not up to the mark. Needless to say, no Ecommerce shop owner can afford to lose a huge chunk of the audience.

What’s the solution? – A perfectly designed eCommerce shop, delivering the best user experience to its audience.

How is this possible? – Well, it is possible if you follow the expert tips mentioned below.

Let your website speak volumes for your brand. Try the following tricks and give your users the best experience of shopping from your Ecommerce store:

 

Smooth Payment Gateways:

The thing that frustrates people most during shopping is the hassle full, long and annoying payment methods or gateways. 50% of people agree that they jump ship if they do not find their desired payment method. 46% of the carts are discarded at payment gateways because most probably they do not find their convenient gateway. The best solution is to provide payment gateways according to your targeted region.

Organized Listing of Products:

No one likes to swim in an ocean of inventory and find their desired product. Easy navigation is the outcome of organized listing, enabling people to find out products easily. The best way to make navigation easy is to have categories, leading towards sub-categories. It not only eases the process of shopping but helps the audience memorize in which category their product falls. This makes shopping easier for next time too.

2 Second Game Changer:

The core purpose of shopping from e-commerce shops is to avoid the queue and fasten the shopping experience. But what’s the point if your audience has to wait due to long website loading times? Due to high website loading time, chances are that you will lose visitors, even before they turn into a customer.

The best idea is to minimize website loading time to the least. This is because the standard website loading time is 2 seconds ONLY. Yes, you read it right!

Responsive Across Mobile:

Do you know, 90% of web surfers access websites from their phones? This means more than half of your audience is accessing your eCommerce store from their smartphones.

Web design desktop with  laptop and tools

Web design desktop with laptop and tools

No one likes panning, pinching in and out, zooming, and scrolling in order to get to the desired option – tbh, it is a turnoff! It frustrates the website user and forces them to abandon the website and land on your competitor’s website.

To cut the roots of this problem, make your website responsive across all devices including mobile phones.

 

Share Button:

People tend to take their friend’s opinions while they are shopping. To facilitate them, a share button should be added so they can easily show your product in their circle. Not only this, but sometimes people are so happy with the product that they cannot wait to share the product with their friends/circle. Hence, a share button can help you in attracting and engaging new visitors or customer-to-be.

 

Wish Lists or Cart:

Give your audience a handy option to save their favorite product in a wish list or cart and buy whenever it is convenient for them. In case if someone leaves their shopping from midway, you can send them an alert to complete their shopping. It is a great way to pull back customers and make sales.

 

Summary:

Stats reveal 88% of the audience rarely comes back to the website if their user experience is not up to the mark. Needless to say, no Ecommerce shop owner can afford to lose a huge chunk of the audience.

Let your website speak volumes for your brand. Try the following tricks and make an ecommerce web development that give your users the best experience of shopping from your Ecommerce store:

Smooth Payment Gateways: 50% of people agree that they jump ship if they do not find their desired payment method while 46% of the carts are discarded at payment gateways. Adding a smooth payment gateway is essential.

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