Food Colors Market by Type, by Applications: Global Opportunity Analysis and Industry Forecast, 2021–2027

The food colors market size was valued at USD XX million in 2019, and is estimated to reach USD XX million by 2027, registering a CAGR of +12 % from 2021 to 2027.

Food colors are dyes, pigments or substances that give color when added to food and beverages. Food colorings are available in a variety of forms, such as liquids, powders, gels and pastes, and are used in meat products, beverages, dairy products, bakery and confectionery, processed food and vegetables, and fats and oils. Food coloring does not mean that the ingredients are organic, but in rare cases, it does mean that the amount of ingredients used in them is small. The less ingredients you add, the more natural your meal will be. The food dye market consists of natural and artificial colors. The colors of natural foods come from a variety of vegetables, fruits, herbs, minerals and other edible natural sources. These colors are obtained using physical and/or chemical methods and result in selective extraction of pigments compared to nutritional or aromatic ingredients. Artificial colorants are compounds used to add flavor to foods to improve their appearance and enhance the flavor properties of foods.

The growth of the global food color market is driven by increasing demand for natural colors from a variety of end-use industries, including food and beverages, bakeries and confectionery, dairy products, meat and poultry, and seafood.  Natural colors are free of genetically modified organisms (GMOs) and allergens that act as antioxidants and colorants and protect the body from the effects of cell damage, chronic diseases and aging. For example, Kouki provides wound healing properties and is used in Ayurvedic therapy. Therefore, increasing awareness of the health benefits associated with natural colors is driving the growth of the food dye market.

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 The Top Key Players include Food Colors Market:

Due to the increasing use of products in sauces, salad dressings, chocolates, desserts and bakery products, non-dairy applications account for the largest segment. Exponential use of food colors in the processed meat industry to improve the aesthetic appeal of products is expected to drive market growth


By type Food Colors Market segmented to:

  • Natural
  • Synthetic
  • Nature identical

 By application Food Colors Market segmented to:

  • Food Products
  • Beverages

 Region and country level analysis:

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, U.K., France, Italy, Russia, Spain etc.)
  • Asia-Pacific (China, India, Japan, Southeast Asia etc.)
  • South America (Brazil, Argentina etc.)
  • Middle East & Africa (Saudi Arabia, South Africa etc.)

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According to the food colors market analysis, approximately one-third of the food colors market share is in the natural colors segment in 2019, and this trend is expected to continue throughout the food colors market forecast period. Demand for natural food colorants has increased significantly due to increased awareness of consumer tastes and the health benefits of natural colors. For example, carotenoid-based colors prevent age-related muscle deterioration, and turmeric-based colors help prevent cognitive decline. In addition, the implementation of strict food and beverage standards regarding the use of synthetic food dyes is expected to have a positive impact on market growth.

Increasing consumption of meat products depending on the food dye market segment has led to food dyes taking the largest share in the food dye market. Carmine, annatto, curcumin and betanin are some of the important colors used to improve the appearance, texture and taste of meat products. Colorant manufacturers are constantly developing innovative solutions to replace artificial colorants in meat products and are expected to further contribute to the growth of the food colorant market. For example, Givaudan acquired Active International in 2017. It is a provider of culinary solutions based on various natural and organic colors and flavours, sea extracts, seafood and vegetables. The acquisition expands the flavor and color division of Givaudan.

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