Future of Real Time Sports Data

Leagues, fans, and media companies, demand for sports data in real-time has led to a proliferation of streaming APIs. Have you ever thought about how sports data will gain value in the future?

Sports data markets have given rise to an explosion of streaming APIs. What does it mean for data transfer infrastructure in sports?

Infrastructure for Fast and Real-Time Customers

Infrastructure requirements for realtime streaming APIs come with high-stakes strings attached. For sports companies, data must be delivered to end-users in under half a second and seamlessly synchronized across users’ multiple devices.

Traditional Data Streams

Data is streamed through networks that rely on pairwise integrations. Existing data transfer models require setting up connections each time users want to publish or consume data. This means publishing the same data multiple times to different end-users. Leveraging real-time sports data APIs for new commercial collaboration requires significant manual integration to enable functioning with other systems.
When it comes to how this works in practice, relevant to the sports industry, information on a goal must be distributed through multiple channels. With the API infrastructure requirements are the same (i.e. minimal) whether the data is published out to 1 or to 100,000 end-user devices. This results in significant cost-savings, as well as savings in engineering effort.

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